Industry Principal, Affordable Housing

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.
The Industry Principal of Affordable will play a crucial role in shaping the success of our software products within the multi-family industry. The Industry Principal of Affordable key responsibility will be the growth and profitability of Entrata Affordable Products and Services. This position requires a deep understanding of Entrata Affordable products, how they play into the Entrata software ecosystem and the unique challenges faced by the multi-family housing sector, specifically regarding Affordable housing. The Industry Principal will be responsible for the overall go-to-market strategy for the Affordable product and the quarterback of our execution in the market.

Responsibilities:

• Serves as the primary Subject Matter Expert for Affordable with customers, the sales team, and executive leadership.
• Develop an in-depth understanding of Entrata's multi-family software products, focusing on how Affordable fits into the product suite.
• Stay current on industry trends, regulatory changes, and emerging technologies related to multi-family and affordable housing.
• Identify key emerging industry trends and corresponding opportunities.
• Act as a bridge between the product development team and the go-to-market team, ensuring seamless communication and collaboration.
• Work with product and operations to design an operational delivery approach based on strategic input of customers and market trends.
• Help drive the overall product and market strategy for the Affordable product, aligning it with the broader business objectives of Entrata.
• Collaborate with cross-functional teams to set goals, objectives, and key performance indicators (KPIs) for Affordable products.
• Works with finance and accounting to identify product pricing and margin requirements.
• Works with contracts to ensure appropriate product descriptions and contract terms.
• Assists with deal pricing and deal approval with the Deal Desk.
• Joins customer-facing calls to help close new business, implement products, and/or resolve customer issues.
• Work closely with the sales and marketing teams to develop and execute go-to-market strategies that maximize revenue and market share.
• Analyze sales data and customer feedback to identify opportunities for product improvement and optimization.
• Provide regular feedback and reporting to leadership on the progress, priorities, and opportunities with the Affordable product.
• Own and cultivate strong relationships with key clients, industry influencers, and partners to understand their needs and challenges.
• Act as a trusted advisor to clients, providing insights and recommendations on how our products can best meet their evolving requirements and assist the sales team with presentations and sales processes.

Minimum Qualifications:

• 5 or more years working in the Affordable Housing space
• Bachelor's degree in a relevant field; MBA or equivalent experience is a plus.
• Proven experience in a similar role within the utilities/multi-family industry, preferably in software solutions.
• Deep knowledge of the multi-family housing industry and a keen understanding of property management processes.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Preferred Qualifications:

• Industry Principal or equivalent work experience
• Relevant sales or other customer-facing experience

Benefits: Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance