Communications Manager Senior - Channel Strategy

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We’re building something new—and we’re looking for bold, creative, and strategic talent to help shape it.

USAA’s Corporate Affairs team is growing as part of an exciting transformation to strengthen how we engage with our members and each other in service of our mission.

Whether you’re a strategic business partner or a creative storyteller, join us to forge smarter connections, deeper partnerships, and stronger outcomes.

Together, we’re enhancing how we serve the military community and their families—making every interaction more meaningful.

As a dedicated Communications Manager Senior, you will lead and oversee strategic communications planning and implementation for enterprise-level communications through public relations, media communications, employee communication, and reputation and influencer network programs. Counsels and supports senior leadership with communications directives, executive positioning, and public relations activities related to reputation, crises, and issues management. Ensures communications plans, strategies, and/or tactics support business and enterprise goals.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX or Charlotte, NC. Relocation assistance is not available for this position

What you'll do:

• Provides regular counsel and insight to senior management, subject-matter experts, and unit staff to develop complex effective communication strategies and tactics in support of enterprise strategic initiatives.
• Prioritizes complex communication projects and ensures they support enterprise plans for employee, member, and public initiatives. Serves as a key influencer and integrator of strategic objectives across the enterprise.
• Develops and implements complex communications plans in support of business objectives and collaborates with colleagues to support positive business outcomes, protect and enhance USAA's reputation, and engage the company's workforce.
• Develops, manages and executes effective messaging, collateral, processes and strategies in support of business initiatives; craft key messaging for use with federal and local regulators.
• Partners with various teams within the Marketing & Corporate Affairs organization (e.g. Social Business, Content Strategy & Development) and with key enterprise partners in the development of collateral to be used across all mediums, including print, web, email, video, and social media to help deliver the messages on the identified channels.
• Maintains a command of USAA strategies and possesses in-depth knowledge of financial services industry issues and trends, and actively seekings to link those issues to ongoing or emerging employee, member and/or public communications opportunities.
• In support of public affairs, leads and/or partners in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications. Manages message development and builds relationships with third-party groups.
• Develops and manages grassroots communications with influential groups. Develops relationships with the news media to leverage USAA's reputation.
• In support of social media, partners with the Social Business team to plans, directs, and executes USAA's social media strategy to protect, sustain, and enhance USAA's reputation.
• Mentors junior team members.

What you have:

• Bachelor's Degree in Communications, Journalism, Marketing, or a related degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 6 or more years of progressively responsible experience in internal and/or external communications (including employee communications), preferably within the financial services industry to include media relations experience working with media outlets at national, regional or local levels.
• Advanced writing and editing skills and excellent verbal communication skills
• Advanced knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required.
• Advanced level in communication ind