Brand Experience Expert - Atlanta, GA

Job Details

Level: ExperiencedJob Location: Georgia - Woodstock, GA 30188Position Type: Full TimeSalary Range: $60,000.00 - $65,000.00 SalaryTravel Percentage: Road WarriorJob Shift: DayJob Category: Sales

About Us: Loving the game is what drives you to compete at your best. And that is what’s driven us to create state-of-the-art equipment for 130 years of athletes. Under the ownership of Sumitomo Rubber Industries Ltd., Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sports are a family of global brands dedicated to the joy of the game. It’s why we play. To have that feeling when all the hard work comes together for that first eagle putt, or backhand crosscourt winner. We are Dunlop Sports, a house united under the iconic Flying D logo.

 

Position Overview: The Brand Experience Expert plays a crucial role in bringing our brands to life through direct consumer engagement and field activation. This position is responsible for executing brand experiences, product demonstrations, and event activations that create meaningful connections between our products and consumers. Working closely with the Brand Experience team, this role ensures consistent brand representation across all consumer touchpoints while driving engagement and product education in the field. The position requires extensive travel to support retail partners, golf events, and consumer activation programs across the assigned territory.

 

Key Responsibilities Summary:

• Technical Excellence & Product Leadership

  • Master product technology and specifications through comprehensive training programs

  • Conduct product demonstrations and testing sessions to gather real-world feedback

  • Transform technical knowledge into compelling consumer narratives

  • Document and report field insights to support product development

  • Participate in R&D immersion sessions to maintain cutting-edge knowledge

• Field Activation & Consumer Insights

  • Execute product demonstrations and fitting experiences at retail locations

  • Generate regular regional consumer insight reports from field activities

  • Conduct strategic field research and competitive analysis

  • Support player testing programs and feedback collection

  • Manage and maintain demonstration product inventory

• Retail Partnership Excellence

  • Drive brand presence and engagement at key retail accounts

  • Deliver comprehensive staff training and product education

  • Execute new product launch activities and special events

  • Ensure optimal merchandising standards and display maintenance

  • Monitor inventory levels and support replenishment of key products

• Green Grass Channel Development

  • Build and maintain relationships with PGA Professionals

  • Conduct premium fitting experiences at golf clubs

  • Support tournament operations with technical expertise

  • Develop partnerships with teaching professionals

• Ambassador & Education Programs

  • Represent brand values through professional expertise and conduct

  • Participate in ongoing certification and training programs

  • Support train-the-trainer initiatives for retail partners

  • Deliver compelling technical presentations and product stories

  • Maintain current product knowledge through continuous education

• Program Implementation & Reporting

  • Execute brand experience programs according to strategic guidelines

  • Track and report event metrics and engagement data

  • Maintain detailed documentation of field activities

  • Provide feedback on program effectiveness

  • Suppor