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OUTSIDE SALES REP- STOCKTON/MODESTO

General Produce Company, LLC
Sacramento, United Statesfull_timeVerifiedPosted 8 Jan 2026
💰 $85,000/yr($75,000/yr$85,000/yr)

About the role

Job Details

Level: ExperiencedJob Location: 7625 LONE TREE ROAD - SACRAMENTO, CA 95837Position Type: Full TimeSalary Range: $75,000.00 - $85,000.00 Base+Commission/yearJob Shift: DayJob Category: Sales

Are you a motivated self-starter with a passion for building strong relationships and growing business? General Produce, a leading wholesale produce distribution company based in Sacramento, is expanding, and we’re looking for a dynamic Outside Sales Representative to help us grow our customer base in the Stockton and Modesto areas. In this field-based role, you'll be the face of our company—connecting with new clients, identifying opportunities, and delivering top-tier service while promoting the freshest produce in the industry. If you thrive in an independent, relationship-driven role and enjoy the challenge of developing new business, we’d love to hear from you!

Primary Purpose: The Outside Sales Representative provides extraordinary customer service to assigned accounts with primary focus on providing in-person service to customers, developing new business, building and maintaining customer relationships and maintaining and increasing sales of a given account base.

Essential Functions:

1. New Account Marketing & Management

  • Identify potential new accounts that are beneficial and profitable to the company.
  • Generate potential new accounts through connecting with decision-makers and presenting benefits/features of a General Produce relationship.
  • Regularly follow up with potential new accounts to establish relationships.
  • Perform necessary administrative duties to establish new accounts, i.e. credit approval, complete proper forms and notify appropriate departments.
  • Train new accounts on General Produce procedures including order placement, web ordering and others.

2.Customer Service and Communication:

  • Answer questions and provide information to customers in response to inquiries regarding product, prices and delivery dates.
  • Listen to, investigate and resolve customers’ concerns about products, price or service.
  • Build and maintain effective working relationships at all levels, to help increase sales and interaction related to assigned accounts
  • Maintain a working knowledge on the products the customers carry.
  • Identify and pursue new sales opportunities and new products for customers’ consideration and suggestions on how to use them.
  • Maintain awareness of market information and communicate customers’ complaints and information, and competitive conditions to supervisor.
  • Provide outstanding customer service with an eye to increase company market share for our products and brands.
  • Receive customers’ orders.
  • Enter data into computer and notify customers of product availability and cost.
  • Complete sales reports as determined by the supervisor

3. Product Support

  • Advise customers of appropriate product for a given need based on knowledge of the product. Recommend similar, companion or substitute product.
  • Participate with Procurement and Sales Departments in developing new items and special requests
  • Maintain supply of product literature and provide to others upon request.
  • Work effectively with the Operations Department to resolve issues related to delivery, quality and others.

Additional Functions:

  1. Report regularly to supervisor.
  2. Perform administrative duties as required by the Company.
  3. Attend department and other staff meetings.
  4. Learn and utilize all office policies and procedures.
  5. Comply with all safety and security regulations and procedures.
  6. Other related duties as assigned by supervisor.

Qualifications


Qualifications:

  1. Excellent sales and customer service skills.
  2. Effective w

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Company

General Produce Company, LLC

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