User Experience Designer, HOKA NA eCommerce

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: User Experience Designer, HOKA NA eCommerce

Reports to: UX & Personalization Manager, HOKA NA

Location: Remote

Interested applicants must reside in one of the following approved states:

California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

The Role

The User Experience Designer works with the eCommerce, Technology, OMNI and Brand Marketing teams to build optimized digital experiences for the eCommerce Consumer for the HOKA.com U.S. and Canada websites. Qualified candidates will have a strong background in UX design, experience working in a test-and-learn culture, and be fluent in best practices for mobile-first optimizations involving A/B testing and segmentation strategies throughout the customer journey from pre-checkout to post-checkout.  

Success in this role requires the experience necessary to drive cross-functional collaboration; lead, manage, and execute multiple tests to support channel initiatives; provide guidance and recommendations based on data-backed insights; and actively participate in decisions on optimizing the channel to drive business.  

The position will work on the HOKA North American DTC eCommerce Team. The role will require participation in discussions to represent the regional initiatives and strategic priorities to the Global UX team.  

Communication, leadership, and strong organization skills are required. 

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• Partner with the eCommerce brand leads to collaborate on the optimization of onsite consumer journeys 
• Drive business opportunities through behavioral analytics 
• Partner with UI designers and developers to execute tests that support user journeys defined by personalization and segmentation strategies 
• Define associated success criteria across stakeholders  
• Build regional (North America) branded experiences 
• Understand and consider brand ethos and marketing direction as well as channel-specific consumer segments to tailor experiences to segmented audiences and user groups 
• Drive in-season execution and prioritization of targeted personalization and AB testing campaigns based on pre-season plans. 
• Own feedback loop on campaign performance to influence pre-season planning 
• Identify and prioritize UX research questions based on the analysis of existing product designs, business needs, project goals and risks 
• Perform rapid and thorough data analysis to uncover insightful and actionable opportunities  
• Propose and champion new iterative tests and executions based on findings 
• Clearly communicate work-in-progress status to ensure alignment with cross-functional teams 
• Own communication of results, insights, and next steps to stakeholders 
• Drive mobile-first thinking 
• Keep a pulse on UX and digital design trends and best practices; actively pursue opportunities  
• Understand and ensure standard Global UX processes to scale and maximize opportunities across teams 

Who You Are

All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – 

• Come As You Are 
• Better Together 
• Commit To Create 
• Own It 
• Do Good and Do Great 

For this particular role, we also value the following: 

• Creative and collaborative problem-solver 
• Dedicated to the Consumer Experience 
• Data-driven and curious  
• Listener with excellent communication skills 
• Meticulous attention to detail 
• Experienced in building processes and streamlining process across cross-functional teams 
• Able to flourish in a fast-paced environment 

We’d love to hear from people with

Education/Certifications: 

• Bachelors Degree in related field preferred but not required 

Work Experience: 

• 5+ year