Senior Director, Marketing

<p><span style="font-size: 18pt;"><strong>Senior Director, Marketing</strong></span></p> <p><strong>About Us:</strong><strong><br></strong>Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. As we continue to innovate and grow, we’re looking for a strategic marketing leader to join our team.</p> <p><strong>Position Overview:</strong><strong><br></strong>We’re seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams. The ideal candidate will be equal parts builder and operator, comfortable in the weeds of a go-to-market campaign one hour and presenting a brand strategy to leadership the next.</p> <p><strong>Initial Responsibilities:</strong></p> <p><strong>Product Launches &amp; Performance Marketing&nbsp;</strong></p> <ul> <li>Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)</li> <li>Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution</li> <li>Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization</li> <li>Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities</li> <li>Build and optimize acquisition funnels and across owned, earned, and paid channels</li> <li>Define growth KPIs and design tracking systems across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)</li> <li>Design experimentation frameworks for launches, offers, pricing, and messaging</li> <li>Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution</li> <li>Apply an AI-forward lens to marketing operations, leveraging automation and intelligent tooling to maximize efficiency</li> </ul> <p><strong>Brand Management</strong></p> <ul> <li>Lead brand strategy for new formats, franchises, products, and spin-off channels</li> <li>Define, evolve, and protect the channel’s brand positioning, voice, and narrative</li