Creative Director (Multicultural)
dentsu internationalAbout the role
Company Description
Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.
Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.
Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.
Job Description
We are in search of a Creative Director (Copywriter, Multicultural) with experience writing for and an understanding of the Spanish Mexican market to join our creative team. We are seeking a native Spanish speaker who understands the regionalisms of Mexico.
You will lead brands, mentor associates, and manage the daily progress of a project from start to finish. You'll be paired with a CD, Art. You will report to an Executive Creative Director.
Accountabilities:
· Develop creative solutions and produce work across a variety of platforms and media including TV, video, digital, OOH, print, paid social, activations
· Be a part of the creative process from brainstorming to the final product, ensuring quality and style meet both our standards, and the client’s objectives
· Win a room over. Explain the creative work and your rationale behind it. Evoke excitement and passion with your recommendations
· Cultivate relationships with internal account teams and clients
· Manage teams of writers, art directors, and designers
· Provide constructive feedback and nurture every good idea
· Set a tone that is respectful, collaborative, and wildly creative. Grow and nurture the culture of your team
· Be willing to jump in and work across all levels of the campaign
· Collaborate and partner with cross-department teams (Producers, Designers, and Strategy account) to develop and craft the final deliverables
· Push the creative integrity of all campaigns and deliverables and steer teams' conceptual thinking
· Maintain knowledge of each clients’ products, marketing objectives, and schedules, to create work
· Productively involve yourself in the selection, planning, training, and any relevant HR matters
· Identifies opportunities to increase the depth and breadth of creative work performed for clients, both from an understanding of your client's business and needs, but also from a knowledge of the industry, innovation, and competitors. Recognize opportunities. Be creative. A lot can be done with any brief.
· Realizes the strategic direction and creative vision of the agency and takes ownership of the delivery of the client’s brand vision
· Leads the creative team through regular work reviews, check-ins, goal planning, and training.
· Mentors direct reports, creates a supportive culture, and encourages people to excel
· Responsible for new business pitch, creative leadership and delivery
· Ensures the best creative resource is allocated to the correct projects by liaising with Resource and Project Management
Qualifications
- Demonstrate ability to creatively work and collaborate with senior clients and leadership
- Agency experience working on 360 campaigns with an emphasis on TV and paid social
- 7+ years' experience as a multicultural copywriter with a specific focus on the Spanish Mexican market in an agency or marketing environment.
- Portfolio showcasing successful campaigns targeting Spanish-speaking Mexican audiences.
- Writing and editing skills in Spanish.
- Cultural fluency and a demonstrated understanding of the Mexican market's linguistic and cultural nuances.
Additional Information
The anticipated salary range for this position is $136,000 - $219,360. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com #LI-RB1 #LI-Hybrid
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transform
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