Senior Analyst, Analytics

At a glance:

This is a senior-level Analyst position on our Analytics team with a core responsibility of analyzing marketing and advertising data to provide actionable insights and optimization to improve upon client business objectives. This person will own responsibilities supporting TV and digital media optimization; including but not limited to measurement plan development, test design of experiment, regular and ad hoc campaign reporting and analysis. This person will also be supporting internal media planning, buying, creative, and client service teams.

While remote, this person should be comfortable consistently working Pacific Standard Time (PST) hours.

What does a Senior Analyst do at Rain the Growth Agency?

• Support media optimization initiatives for digital and offline channels
  • Strategic analytics lead on key pieces of client business; owning measurement plan development, methodology execution, insight presentation to the internal teams and clients
  • Help with generating Test and Learn Plans
  • Design, develop, and update dashboards that enable internal and client audiences to view campaign performance and key performance trends
  • Mine robust granular data sets, and develop analyses to explain what happened and why
  • Produce performance reports (e.g. scorecards, dashboards, ad-hoc reports) for clients, and ability to recognize and troubleshoot data anomalies
  • Assist with ad-hoc marketing campaign analyses, mining for deep insights that will drive business results and inform strategic planning and optimization
  • Ensure data integrity by leveraging media analytics reporting suites (Google Analytics, Adobe Analytics, Campaign Manager, Adverity, Tableau, The Trade Desk, iSpot, InnovidXP, and other analytics platforms)
  • Collaborate with Ad Operations to ensure accuracy of tagging and reporting

• Contribute to Solution Creation
  • Participate in improvement projects to revamp existing tools and appropriately beta test them internally and with clients
  • Collaborate with agency account teams to identify opportunities for solutions and translate into analytics requirements and end deliverables

• Develop strong partnerships and collaboration with internal team members and clients
  • Assist Media Planners to develop actionable insight beyond standard reporting to drive strategic marketing direction
  • Present project-specific findings to internal and client team members and collect feedback to refine future analysis
  • Understand client business and marketing goals, and translate into appropriate optimization and/analysis techniques
  • Support design/develop analytics and optimization plans
  • Work to integrate new tools and stay on top on industry trends in Analytics to best support Media Planners
  • Actively listen to needs of others to understand and provide accurate information or solutions

What makes a great Sr Analyst at our agency?

• Bachelor's or Master’s degree in a quantitative (Mathematics, statistics), Business/Marketing, or Computer Science field
• 3+ years’ experience with advertising platforms and their respective datasets
• Knowledge of digital and offline media analytics and reporting
• Mastery of Microsoft Excel
• Thorough knowledge of web analytics tools (i.e. Google Analytics, Adobe)
• Export-level proficiency with CTV DSPs such as the Trade Desk, Pontiac, Clearline, and Viant
• Dashboard software mastery (Adverity, Datorama, PowerBI or Tableau). Adverity proficiency is advantageous.
• Proficient statistical programming skills (R, SQL, or Python)
• Ability to meet tight deadlines and maintain strong attention to detail in a fast-paced environment
• Strong written and verbal communication, and presentation skills
• Collaborative team member with a natural sense of curiosity
• Strong problem solving and decision-making skills
• Strong attention to detail
• Appreciation of Rain the Growth Agency’s Core Values

Beneficial

• Experience with Google Campaign Manager ad-serving system and DSPs
• Experience analyzing paid/organic social data, and deep familiarity with reporting on core social media platforms (Facebook/Instagram, Twitter, LinkedIn)
• Experience with SEM platforms such as Google Ads and Bing
• Experience with Linear & CTV data + measurement methodologies (ACR, spike attribution, incrementality experiments, MMM, etc)

Why work at Rain the Growth Agency?

• We are a national l