Senior Lead, Lifecycle Marketing

About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

 WeWork is seeking a Sr. Lead, Lifecycle Marketing to support the strategy and execution of lifecycle initiatives across email and app channels. This role will report to the Manager, Lifecycle Marketing and be a key partner to the broader Marketing org, Product Development, Member Experience, and Sales teams to drive engagement campaigns throughout the customer journey. This person should thrive in environments with high cross-functional collaboration and be comfortable working in a fast paced company with a global footprint.  

Responsibilities:

• Support development of new advocacy, retention, referral, and loyalty efforts 

• Project manage new lifecycle campaigns from conception through the production process to go-live

• Continually help manage and optimize existing automated lifecycle programs, including but not limited to onboarding, upgrades, and winback 

• Have a deep understanding of the WeWork product suite and partner with key stakeholders to create campaigns supporting product awareness and driving upsell and cross-sell opportunities

• Conduct multivariate test campaigns to learn, optimize, and scale customer engagement tactics across key marketing channels

• Assist in defining and improving key customer lifecycle metrics and KPIs

• Perform ad-hoc data pulls to maintain reporting documentation and partner closely with the Marketing Analytics team to understand performance

• Gather consumer and competitive insights, monitoring landscape to identify industry trends and best practices related to member engagement, retention, and loyalty

Qualifications:

• 4+ years of lifecycle marketing experience at a startup or high growth company required; working with subscription products a plus

• Experience developing campaigns for global scope across international markets

• Self-starter with ability to execute independently and self-direct

• Results-driven with ability to assess performance data and gather insights to help inform recommendations for future campaigns

• Familiarity with standard marketing KPIs across email and app channels

• Excellent verbal and written communication skills

• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills

• Strong work ethic and entrepreneurial spirit

• Passion for excellence, results, and team collaboration

• Ability to excel in a fast paced, ever-changing environment

• Bachelor’s degree or equivalent experience required

Compensation & Benefits

Base Pay: $84,000 - $112,000

Incentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

Benefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including 20 days of PTO, approximately 10 paid holidays, 80 hours of paid sick leave, 16 weeks paid parental leave, competitive healthcare benefits, Life & AD&D insurance.

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 

WeWork is proud to be an Equal