Manager, Global Engagement Marketing

Company Description

About TuneCore:

Before TuneCore, artists needed a label to sell their music online. In 2006, we changed the game by partnering with digital stores and streaming platforms to enable any musician to sell their songs worldwide while keeping 100% of their sales revenue. Today, TuneCore is the leading music distribution service for independent artists worldwide. Headquartered in Brooklyn, NY, TuneCore is owned by Paris based, global digital music company Believe. Believe was the first IPO of a 'unicorn' on Euronext Paris. The company raised €300 million when it went public on June 10, 2021 and is now actively investing in the continued growth of the business.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation keeps us working hard for our artists and collaboration drives the way we work, as well as the way we approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of a team that bridges creators’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.

Job Description

Reporting to the Director of Client  Marketing, the Manager, Global Engagement Marketing will be the owner of all customer communications, strategies of key engagement channels and management of the CMS. They will optimize and transform our current initiatives around email, mobile (push, in-app and SMS), on-site and product messaging. They’ll be responsible for engagement strategies that help guide millions of musicians through their artist / customer journey, and engage them with personalized content that cements TuneCore as their go-to music distributor.

ENGAGEMENT & SEGMENTATION STRATEGY

• Develop and manage strategic customer engagement channels (email, mobile, on-site & product), plus management of global implementation for the US and other TuneCore territories with 10+ languages
• Build data-driven customer engagement strategies based on segmentation and user behavior data
• Apply an analytical approach to all campaigns and provide thorough analysis’ of results and KPIs

LIFECYCLE & USER JOURNEY MARKETING

• Lead Lifecycle Marketing campaigns such as onboarding, win-back, checkout, referral, cart abandonment, workflows, transactional & upselling
• Ideate, deploy and analyze all email and mobile marketing campaigns across the entire customer journey
• Leverage our access to personalized customer data to execute complex campaigns
• Bring new ideas and growth opportunities to increase annual subscription renewals and customer LTV

PLANNING & COORDINATION

• Create, prioritize and manage roadmaps for planning, testing and optimization of campaigns
• Lead strategy and coordination of Wordpress CMS updates, including: Managing development work with external freelancer/s, maintaining on-site content calendar, landing pages, partnering with product and tech team on store launches and market expansion for the US and other TuneCore territories

ANALYSIS

• Perform analysis, interpret data, and develop reports and dashboards to monitor performance of lifecycle marketing programs, including tracking of key metrics tied to acquisition, retention, renewals, upselling, churn, loyalty and advocacy.
• Implement an iterative framework for always-on A/B testing and optimization across our engagement campaigns, including copy testing to identify the most effective messaging for different segments and stages of the user's lifecycle and journey

CONTENT &  COPYWRITING MANAGEMENT

• Oversee copywriting and communications for marketing, product and brand initiatives
• Oversee execution of creative briefs and work with designers & copywriter to ensure campaign synergy

Qualifications

EDUCATION

Bachelor’s Degree in Marketing or Communications

EXPERIENCE

• At least 5 years experience in a role focused on retention or engagement initiatives
• Strong knowledge of lifecycle marketing & customer segmentation
• Knowledge of HTML/CSS for Email Development
• Knowledge of CRM / engagement marketing platforms such as, HubSpot, SendGrid, Iterable & MixPanel (MUST  know Iterable)
• Expertise in Google Analytics, email automation and mobile (SMS, Push & In-App messaging)
• Strong understanding of metrics and analytics (LTV, Churn, etc.)
• Equa