Sr. Specialist, Digital Acquisition - Paid Search

ABOUT US

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Taking a bunch of pills and capsules is hard on the stomach and hard to keep up with. To help each of us be at our best, we developed a better approach to providing your body with everything it needs for optimal performance. 75 vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens in one convenient daily serving. That’s it.

Our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health. Occasionally we create new products, but we never make anything new just to sell you on more.

Our mission is to empower people to take ownership of their health.

THE ROLE

We are looking for a self-motivated Sr. Specialist, Digital Acquisition (Paid Search) who will help us drive efficient customer acquisition while scaling and diversifying our existing paid search strategy. This individual must have deep experience across paid search channels and be comfortable reporting on KPIs and delivering actionable insights that drive strategy forward. The role will be part of a fast-paced, analytical yet creative environment that offers the opportunity to be part of a rapidly growing business and team.

WHAT YOU’LL DO

• Execute campaigns across paid search platforms including campaign creation, forecasting, budgeting, pacing, testing and optimization.
• Measure and analyze campaign and channel performance, perform deep dive analysis, and flag opportunities to scale and optimize performance across various campaign types.
• Develop keyword lists, ad copy and landing page assignments for campaign success.
• Organize and manage campaigns to ensure search campaigns are strategically aligned with business goals and KPIs.
• Continuously analyze, experiment, and iterate to improve performance and uncover new opportunities through ad copy and bidding strategy testing, quality score improvement, keyword expansion, landing page testing, product feed optimization, etc.
• Ensure our paid search campaigns reflect the most up to date best practices and incorporate the latest industry trends.
• Support feedback loop with key internal stakeholders, sharing keyword insights and search trends that inform broader business strategy.
• Maintain vendor and agency relationships.
• Partner with cross functional key stakeholders to ensure Paid Search projects continuously move forward and the team receives the necessary assets required for continuous testing/optimization and reporting required for analyzing and sharing results.
• Support with the creation, maintenance and execution of testing and account tactic roadmaps, to ensure optimizations are supportive of both near and long-term success.  
• Stay informed about Paid Search trends and conduct knowledge-sharing sessions to keep the team and program updated on the latest best practices in Paid Search.
• Support with the programs CRO testing, monitoring and share outs as this becomes a new and growing function of the Paid Search team. 
• Lead the programs continuous data and visualization improvement process, by working cross functionally with key stakeholders from Finance and Data Analytics.

WHAT WE'RE LOOKING FOR

• 3+ years of D2C or agency experience.
• Experience working directly in Google Ads, Bing Ads, and SA360.
• Experience managing Search, Shopping and Pmax campaigns as well as managing tCPA and tROAS automated bid strategies. 
• Experience drawing insights from Google Analytics and third party tools like Tableau.
• Strong proficiency with Microsoft Suite.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Highly competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environme