Business Development Supervisor

About the Role

Join a world-class team and lead our next chapter of growth. As our Business Development Marketing Supervisor, you aren’t just managing—you’re the strategist behind our outbound engine. Reporting directly into Marketing, you’ll mentor a high-energy BDR team to master sophisticated, brand-aligned prospecting. This is a unique "Player-Coach" role focused on lead management and pipeline growth—not full-cycle sales. You’ll sharpen the team’s tactics while staying "in the game" yourself, using Salesforce to identify and qualify high-value accounts. If you’re a savvy leader who prefers strategic engagement and opening doors over the "hard sell," this is your stage.  

Your Impact

Team Leadership & Supervision - Lead, coach, and mentor the outbound business development team to ensure consistent, high-quality outreach. - Establish clear performance expectations, activity benchmarks, and quality standards. - Provide regular feedback, training, and hands-on support to improve messaging, targeting, and engagement effectiveness. - Lead by example through active participation in outbound prospecting. Outbound Marketing-Led Prospecting - Oversee outbound lead generation through channels such as email, phone, LinkedIn, and account-based outreach. - Ensure outbound activities are aligned with marketing campaigns, value propositions, and target audience strategies. - Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives. Individual Contribution - Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts. - Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities. - Demonstrate best practices in messaging, qualification, and follow-up to set standards for the team. Lead Qualification & Handoff - Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team. - Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow-up. - Act as a quality gate to ensure sales teams receive well-qualified, sales-ready opportunities. Cross-Functional Alignment - Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities. - Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops. - Share insights from outbound activity to inform future marketing and go-to-market strategies. Performance Analysis & Optimization - Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness. - Use data-driven insights to optimize outreach strategies, sequences, and team productivity. - Identify trends, gaps, and opportunities to continuously improve outbound performance. Operational Excellence - Ensure outbound processes, tools, and workflows are followed consistently and efficiently. - Support scalability by refining playbooks, templates, and best practices. - Maintain alignment with company goals, brand standards, and compliance requirements. Role Focus This role is 100% outbound and emphasizes: - Marketing-led outbound prospecting (not closing) - Team leadership with hands-on contribution - Lead qualification and pipeline creation - Data-driven optimization and cross-functional alignment

About You: The Skills & Expertise You Bring

Requires 5 years of related experience; bachelor's degree in a relevant field preferred. • Bachelor's degree in marketing, business administration, or a related field. • Experience in leadership or supervisory role • Proven experience in lead management, marketing coordination, or a similar role. • Strong organizational and multitasking skills. • Excellent communication and interpersonal skills. • Proficiency in using CRM software and other marketing tools. • Detail-oriented and proactive approach to problem-solving. In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800 - $92,520 annually. 

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding custom