Mobile Web Product Manager, Adobe Express

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Description

Adobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator for Adobe. You will be a key player on the product management team that focuses on making Adobe.com a world class experience specifically for our mobile web visitors for Adobe's all-in-one AI content creation app known as Adobe Express.  Working in close partnership with team members across design, UX, program management, production, and fellow product managers, you will drive the future mobile web journeys for Adobe Express on Adobe.com, helping customers achieve content creation like social posts, images, flyers, and videos.

As part of the Adobe Express Acquisition team, you will be responsible for defining key opportunities to optimize our Adobe.com mobile web experience to meet business objectives. Using qualitative and quantitative data, your focus will be on developing A/B test ideas to decrease customer friction and increase app downloads and engagements.

• Use data, customer insights, and industry best practices to improve the customer experience across on mobile web

• Collaborate with product marketing to ensure web strategy and messaging is accurate, accessible and appeals to our target audience.

• Collaborate with design and UX to iterate on a content experience that solves customer pain points, achieves marketing goals, and elevates the brand experience for Adobe Express.

• Develop quarterly A/B testing roadmaps that prioritize the most meaningful enhancements, which will drive the biggest ROI for the business.

• Write clear and accurate requirements and manage a backlog of stories; work with design, production, and QE to meet those requirements.

• Work closely with business stakeholders to align on business objectives and ensure your A/B testing ideas reflect the most current business strategy.

• Discover, validate and transform requirements into feature specifications, epics and user stories including acceptance criteria for the product team.

• Manage cross-functional projects by providing project leadership and daily management throughout the project from inception to delivery

• Gain support for your product vision through influence and collaboration with peers, partners and business stakeholders

• Proactively identify, prioritize and drive resolution for project issues

• Assess and report on the results of initiatives against key performance indicator targets

• Thorough understanding of business and product strategy to continuously evolve the website for an optimal customer experience.

Top Skills' Details

1. 2-3 years of digital marketing or growth team focused on mobile apps

2. Conversion rate optimization or mobile app optimization experience strongly desired

3. A/B testing experience for acquiring customers strongly desired

Additional Skills & Qualifications

• Experience managing complete end to end customer journey.

• Knowledge and experience in the areas of multi-variate testing, fast iteration testing, and incorporating insights from testing to product innovation.

• Understanding of the business impact of product to drive revenue and increase customer retention & satisfaction.

• Well versed in defining roadmaps and delivering with teams that employ agile software development methodologies.