Marketing Operations Lead, Content

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

The Marketing Operations Lead will play a pivotal role on Shopify’s Commercial Marketing team by helping to improve operational efficiencies and effectiveness of the marketing content pods. The incumbent will take a lead role in supporting the global Commercial Marketing teams and reduce the operational toil on content creators by removing operational friction while continuously encouraging marketing agility and empowering the creative process. They will take ownership of the content lifecycle management processes, co-manage the marketing content classification and taxonomy frameworks, provide governance to the end-to-end content creation to publishing processes, and collaborate with our marketing pods to identify and address content gaps.

We are looking for someone who has a background in either a marketing agency or in an B2B enterprise marketing setting, who has an in-depth understanding of the content management lifecycle, and who has a track record of significantly improving the operational side of B2B content creation. Previous experience with implementing a content lifecycle management system would be a great asset.

What you'll do:

• Work with content creators to collate all content roadmaps and build out marketing’s content calendar with the goal to provide 360 degree visibility for all stakeholders of all content being produced throughout the year

• Ensure alignment between the content calendar and the master marketing calendar by becoming deeply embedded in all content planning discussions

• Establish a vision for commercial marketing content lifecycle management and identify a roadmap for execution against that vision working cross functionally across Shopify

• Become a champion of our new content lifecycle management system and co-own  the content aspect of the overall project as well as the roll-out of the system to our marketing teams 

• Co-own the commercial marketing content classification and taxonomy frameworks, and ensure clear mapping of all content to marketing programs, campaigns, and Revenue Plays

• Work with the marketing content pods to design a framework to identify and address gaps in content, perform comprehensive content audits and establish a regular content review cadence to ensure the relevancy of all content and retire out-of-date assets

• Identify gaps and establish processes for requesting, creating, designing, publishing, and retiring content to ensure frictionless planning, prioritization, production and measurement

• Establish SLAs against all workflow stages working with stakeholders across Commercial Marketing, Marketing UX, Growth, Localization, and Revenue Operations 

• Develop proper reporting mechanisms and scorecards on the state of content, continuously identifying opportunities for improvement 

• Build a process that funnels into other use-cases where content may be leveraged ex. Partner marketing, regional, events, etc.

Qualifications

• An in-depth understanding of content operations and content lifecycle management, ideally gained by working in an agency or an in-house B2B marketing setting for a minimum of 8-10 years
• A track record of driving operational and efficiency improvements across the end-to-end content creation process
• A clear understanding and working experience with the B2