Associate Director, Experience Strategy

Company Description

For 25 years, Level has developed marketing solutions for some of the world's most innovative brands. We believe the best solutions come from collaborative working partnerships with our clients. Whether an established brand, or a start-up, we believe in the power of creative strategy, design, and technology to solve business challenges.

Job Description

The Associate Director, Strategy serves multiple clients and brands, leading strategists in defining how the brand engages with customers, prospects, and stakeholders. Associate Directors sell through visions and strategic programs to clients, working with the Account Services team to define brand and product experiences and journeys aligned to the client's business objectives, ensuring that all marketing interactions are on strategy and on brand. Associate Directors are responsible for managing people, working with strategists to define individual objectives and development opportunities.

Your Responsibilities:

• Develop and implement comprehensive usability testing plans, conduct tests, and translate findings into actionable recommendations. Nice to have: experience with usertesting.com.
• Plan, prep and facilitate client workshops to generate solutions and ensure stakeholder alignment on project goals.
• Extract and analyze key performance indicators (KPIs) to inform strategic decisions, and craft detailed briefs that align project goals with business objectives and measurable outcomes.
• Analyze and map out customer journeys to identify pain points and opportunities for enhancing the overall user experience.
• Conduct qualitative and quantitative research to gather deep insights into user needs, behaviors, and motivations, informing strategy development.
• Effectively communicate strategies and insights through storytelling, ensuring stakeholders understand the value and rationale behind strategic recommendations.
• Develop informed creative and execution briefs to guide multi-disciplinary teams.
• Monitors market to bring forward best in class examples and trends.
• Define and manage strategy roadmaps, aligning campaigns and programs to create client outcomes.
• Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.
• Support the generation of new business and revenue opportunities by working with Account Services, Creative, Data Intelligence, and Technology on strategic development.

Qualifications

• You have 5+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions.
• You have an advanced understanding of integrated marketing principles including digital, direct, brand and data-driven marketing.
• Hands-on experience using marketing technology platforms that manage digital advertising, media audience integration, DCO, CRM, customer communications, and e-commerce is a requirement.
• You can assess and analyze client objectives to produce and recommend appropriate solutions, including marketing, experience, technology platform, and optimization components.
• You have experience using data to segment audiences and deliver personalized and targeted marketing and experiences.
• You can synthesize information from various sources to extract key insights and identify experience opportunities.
• You are highly resourceful, with strong research and analysis skills, and a working knowledge of marketing tools, KPIs and executional channels.
• You have first-rate conceptual, visual, and writing skills.
• You have superior oral communication and presentation skills.
• You have proven client management skills and service orientation.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to e