Sr. Analyst, eCommerce Merchandising

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Hours: Monday – Friday, 1st Shift (EST)

Summary:
Responsible for assisting in the development of Xfinity.com merchandising strategies that will maximize revenue, meet eCommerce sales targets for Mobile, Internet, and Entertainment products, and create great customer experiences.

Responsible for building strategies around offers while maintaining informational content about all products in residential product portfolio. Focus on Mobile and Entertainment products including the pre-paid NOW portfolio. Responsible for creating personalization strategies to speak to specific audiences, including existing Xfinity customer base, to grow revenue amongst existing bases.

Job Description

Core Responsibilities

• Lead the execution of site merchandising to support eCommerce sales. Assist in the development of strategy for eCommerce sales and merchandising. Merchandising campaigns include selling main lines of business (Internet, Video, Home Phone, Home Security, Xfinity Mobile) and add-ons.
• Create personalized merchandising experience for upsell and cross-sell to existing customer base.
• Plan and execute Entertainment promotions, such as launches of new TV packages or sports and premium network add-ons. Support streaming entertainment business with focus on StreamSaver and NOW pre-paid and post-paid portfolios.
• Plan and execute Mobile promotions such as new mobile device offers, mobile service and converged offers, and holiday campaigns.
• Support go-to-market product launches, A/B testing, and disseminating critical information for customers.
• Manage tight timelines and multiple stakeholders for campaign launches. The process includes submitting creative briefs/intake requests, working through creative development process, working with implementation partners, performing quality assurance, and optimizing the conversion funnel; will need to exercise judgement and escalate any blockers to on-time launch.
• Manage launch of New Channel / Existing Channel updates/ Quick Checkout (Pay-per-view events, SVODS, Premiums, IPNs, etc.) in the buy flow.
• Partner with eCommerce Optimization team to develop reports on funnel analysis and insights, identifying opportunities for merchandising improvement and optimization.
• Partner with Comcast Analytics team, Quantum Metric and Adobe, utilizing analysis tools such as dashboards, heat maps, click tracking, replay functions, and more to discover learnings and create better customer experiences. Staying close to the data, numbers and performance is critical to success.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Working nights and/or weekends is not a regular occurrence but must be flexible to work night and weekends as necessary.
• Other duties and responsibilities as assigned.
• This position is ineligible for visa sponsorship.  To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.

Preferred Skills:

• Adobe Analytics, Nice to Have
• Smart Sheets, Nice to Have
• Jira, Nice to Have

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.