VP of Business Development, Healthcare

About Us

Red Cell Partners is an incubation firm building and investing in rapidly scalable technology-led companies that are bringing revolutionary advancements to market in three distinct practice areas: healthcare, cyber, and national security. United by a shared sense of duty and deep belief in the power of innovation, Red Cell is developing powerful tools and solutions to address our Nation’s most pressing problems. 

About Trase: 

Co-founded in 2023 by Joe Laws and Grant Verstandig, Trase Systems is AI, Uncomplicated. Trase empowers enterprise leaders to harness the full potential of AI without the associated complexity and risks. We are an end-to-end solution for deploying, managing, and optimizing AI in the enterprise. Our platform specializes in bridging the “last mile” of AI adoption, unlocking AI's full potential while driving efficiency and significant cost savings. Trase is at the forefront of AI Agent innovation, topping the Hugging Face GAIA Leaderboard for Generalized AI Assistants, ahead of industry giants such as Google, Meta, Microsoft, and OpenAI. We are leveraging our cutting-edge technologies to develop mission-critical agentic applications in complex industries such as Healthcare, Oil & Gas, and National Security. 

The Role: 

We are looking for a seasoned VP of Business Development for Healthcare Providers and Health Systems with at least 15 years of experience to lead Trase’s commercial and operational efforts within hospitals, health systems, and provider networks. This leadership role reports directly to the CEO and collaborates closely with our Chief Product Officer, VP of Operations, Red Cell’s Chief Growth Officer, and Red Cell’s President of Healthcare Practice. The ideal candidate will have a hybrid background in commercial growth and product strategy, a strong understanding of technology, and deep familiarity with the healthcare provider landscape, particularly as it relates to opportunities for deploying agentic AI solutions to enhance patient care and operational efficiency. 

This individual will combine mission-first thinking with market awareness and customer obsession to drive meaningful adoption of Trase’s agentic AI platform across the healthcare provider sector. Their leadership will be instrumental in identifying critical challenges within healthcare delivery, helping shape our product roadmap, and scaling customer acquisition. We are looking for someone who thrives in fast-paced, early-stage startup environments, and can bridge technical depth with mission-driven execution in a clinical or administrative context.  

Primary Responsibilities: 

• P&L Ownership: As the Healthcare General Manager, you will be responsible for driving the overall business strategy, financial performance, and operational execution of your business unit. You will lead cross-functional teams to achieve revenue growth, cost efficiency, and customer satisfaction while ensuring accountability for all aspects of the P&L.
• Demand Generation & Customer Acquisition: Leverage your network and architect multi-channel campaigns that generate high-quality leads and drive significant top-of-funnel growth of healthcare provider organizations. 
• Pipeline Management: Own revenue growth targets within the Healthcare Provider segment and ensure marketing efforts translate into a robust, qualified sales pipeline. Collaborate with the Product team to develop marketing collateral, nurture leads, develop account-based strategies, and identify upsell opportunities to “land and expand” with additional agentic applications tailored for healthcare.   
• Customer Lifecycle Optimization: Enhance onboarding, activation, and retention initiatives to maximize Customer Lifetime Value (“LTV”) and minimize churn. This includes iterating on existing design partnership strategies to convert customers from unpaid to paid contracts.
• Reporting and Data Management: Collaborate with Operations to build a solid data foundation to help accelerate Trase’s sales motion and inform decision making.
• Product Strategy: Actively participate in product discovery and roadmap planning. Ensure customer feedback from h