Senior Sales Enablement Manager, Partnerships Enablement
IntercomAbout the role
Intercom is on a mission to help our customers provide incredible customer experiences online. We enable businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency and performance of their support teams—all through our single seamless platform.
Intercom is leading the market in AI customer service with Fin by Intercom, the most powerful AI customer service agent available, and Helpdesk by Intercom, a fully featured AI enhanced helpdesk for human support.
Today, more than 25,000 businesses use Intercom’s platform to send millions of messages to millions of customers each month. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.
Join us to help define and lead the AI revolution for customer service.
What's the opportunity?
Intercom's Global Sales Organization is rapidly evolving, and the GTM Enablement team is expanding to support. Our mission is to empower Intercom employees with compelling experiences, deep knowledge, and essential career development skills that drive meaningful engagement and long-term success.
As a Senior Sales Enablement Manager, Partnerships Enablement, based in Chicago, IL, you will be responsible for equipping our partner ecosystem with the knowledge, tools, and strategies they need to successfully sell, implement, and support our solutions. You will design and execute enablement programs that drive partner engagement, increase partner-led revenue, and enhance collaboration between internal teams and external partners.
This role requires a mix of strategic thinking, program management, training development, and cross-functional collaboration. The ideal candidate is a strong communicator, a skilled facilitator, and experienced in building scalable enablement initiatives for partnerships, alliances, or channel sales teams.
What will I be doing?
Reporting to the Senior Director of Global Sales Enablement, you will own and drive Intercom’s partnerships enablement activities and programs globally. You’ll be responsible for:
- Developing tailored enablement programs and resources that address the unique needs of the partnerships team, including partner onboarding, joint value propositions, and co-selling strategies.
- Creating and maintaining detailed playbooks and partner-facing content—such as training materials, product documentation, sales playbooks, demo guides, and case studies—outlining best practices for engaging with partners, navigating partner ecosystems, and executing successful joint sales motions, while continuously updating content to reflect new features, updates, and industry trends.
- Working with Product Marketing, Sales, and the Partnerships team to adapt product messaging, use cases, and collateral for partner-focused engagements.
- Designing and delivering ongoing training sessions, workshops, and certifications to ensure the partnerships team is fully equipped to engage and empower our partners.
- Implementing and refine processes that streamline partner enablement, improve information accessibility, and foster alignment between Intercom and our partners.
- Establishing regular feedback loops with the partnerships team to identify gaps, gather insights, and continuously improve enablement programs.
- Tracking the impact of enablement initiatives through key performance indicators such as partner activation rates, co-selling pipeline growth, and deal velocity.
- Act as the bridge between partnerships, sales, product marketing, and other teams to ensure a unified and effective go-to-market approach.
- Experience working with different types of partners (e.g., resellers, integrators, technology partners).
What skills do I need?
- 8+ years in a Sales Enablement, Product Management, or a related role in a SaaS organization
- Experience in delivering training both in-person and remotely
- Experience in designing self-paced learning interventions
- The ability to work cross-functionally and with senior leadership
- Strong project management skills, with the ability to manage multiple priorities and deliver high-quality work on time
- An intuitive sense for taking complex or large bodies of information and delivering the right information at the right time
- Working knowledge of sales process, employee engagement strategies, and success criteria
- Analytical mindset with the ability to measure and report on the effectiveness of training and career programs
- Excellent communication (verbal, written, and presentation) and interpersonal skills; positive, flexible attitude
- Group facilitation skills; running workshops, role plays, and hands-on learning activities
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