Director, Global Media - Mars Veterinary Health

JOB TITLE:

Global Media Lead Director

LOCATION & SCHEDULE:

New York, NY, Full time

COMPENSATION:

$118,796.00 - $178,193.00

 

As  part of the Mars Petcare family of businesses, Mars Veterinary Health is a global network of veterinary practices made possible by 75,000 Associates who care for millions of pets across nearly 3,000 clinics in more than 20 countries each year. We are committed to leveraging our reach to make a long-term positive impact on people, pets, and the planet and know our Purpose – A BETTER WORLD FOR PETS – starts with the people who care for them. We strive to offer unparalleled veterinary care for pets by first and foremost enabling and empowering our Associates to do what they love, whether in primary, specialty, and emergency care or management and leadership.

 

This role requires associates to work out of a MVH North America hub location – New York City, NY.
 

Why This Role Matters:

The Director, Global Media drives MVH’s global growth by unifying and elevating media planning and buying across all banners into a single, enterprise-wide discipline focused on new client acquisition as measured by completed appointments with new pets.
 

You Will:

• Leads the full transition of MVH’s $50M+ paid media investment to Publicis (OneMars), consolidating seven incumbent agencies into one global partner and integrating planning, buying, and measurement across five banners and two regions to create a sophisticated, demand-driving media program.
• Grows value by expanding reach and engagement, developing new client acquisition strategies, and collaborating with channel, experience, and data teams to design and optimize client-lifecycle growth initiatives.
• Plans and executes integrated global and banner campaigns across paid channels while managing centralized media capabilities, operations, measurement, optimization, and pilot programs.
• Advances MVH’s media platform and technology in close partnership with the Chief Digital & Information Officer (CDIO) to unlock scalable growth and next-generation media capabilities, while navigating a resource-constrained environment and leading teams new to sophisticated marketing practices.
• Drive New Client Acquisition – Grow value by expanding reach and engagement, developing acquisition strategies, and guiding Publicis to deliver measurable increases in first-time appointments with new pets.
• Lead Publicis Transition – Oversee the global migration from seven incumbent media agencies to Publicis, ensuring continuity of campaigns, clean handoffs, and on-time, on-budget completion.
• Integrate Banner Media – Develop and execute a unified media strategy across VCA, Banfield, BluePearl, and MVH Europe (Linnaeus and AniCura), aligning objectives, KPIs, and budget allocations to drive organic growth.
• Advance Media Platform & Technology – Partner with the CDIO and digital/data teams to modernize MVH’s media infrastructure, enabling advanced targeting, analytics, attribution, and automation.
• Plan & Execute Global Campaigns – Direct Publicis in the planning, buying, and optimization of integrated global and banner campaigns across paid, media channels to maximize efficiency, reach, and ROI.
• Measurement & Optimization – Establish shared metrics, dashboards, and test-and-learn protocols to track performance, optimize spend, and accelerate pilot programs into scalable investments.
• Operate in Resource-Constrained Settings – Build business cases, design pilots, and apply challenger-control approaches to prove impact and secure scaled funding.
• Change Leadership – Champion adoption of modern media practices across banners, coaching teams new to sophisticated marketing to embrace data-driven, client-lifecycle growth initiatives.
• Stakeholder Alignment – Partner with banner client leads, finance, procurement, and global teams to ensure media investments support enterprise growth objectives.
• Team Leadership – Build and lead a small global media team to manage agency performance, channel strategy, and continuous innovation.
   

Your Experience Should Include:

• Bachelor’s degree in marketing, communications, or a related field required. (MBA not required.)
• Minimum 7 years of progressive experience in digital advertising and media, gained within a global brand, consumer services company, or advertising agency.
• Proven success leading large-scale agency transitions and global media consolidations.
• Deep expertise in data, analytics, and technology