Director - Product Marketing

About CareScout: 
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a division of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE
Director - Product Marketing

POSITION LOCATION
Hybrid - Strong preference for individual to be in Richmond, VA or New York, NY. We will consider exceptional candidates outside of these regions with travel expectations to CareScout locations.

YOUR ROLE

The Director of Product Marketing at CareScout will hold a strategic leadership role on the marketing team, acting as both player and coach while building out a high-performing group of product marketing managers who are subject matter experts in specific audience segments. Your team will be responsible for ensuring our products have the right positioning to meet customer needs and compete commercially. Having significant experience managing the go-to-market process during your career, you’ll be a master at value propositions, differentiators, product features, buyer personas, and market dynamics – and you’ll know how to turn insights into action. You’ll define and execute a sales enablement strategy to support multiple products and audiences, ensuring that the sales and field team members are equipped with the resources, content, tools, and training to effectively sell CareScout products.

A successful candidate for this role will be a master of both strategic thinking and tactical execution. You will be able to manage competing priorities and tight timelines as a trusted and well-respected partner of the sales and product teams while working cross-functionally to help keep everyone on the same page. You will be an excellent people manager but happy to roll up your sleeves to do whatever it takes to get the job done. You will have a knack for creative problem solving and relationship building, and a desire to create efficient, repeatable processes and programs for the organization.

What you will be doing

• Lead product marketing efforts across the organization, bringing your storytelling skills, analytical thinking, and deep experience in bringing successful products to market in order to meet company goals
• Identify opportunities, assess risks, seek product-market fit, and bring a thoughtful and data-driven point of view to the leadership team
• Design and lead the sales enablement function, working closely with the head of Sales Operations
• Be able to verbalize and visualize complicated concepts to create external presentations and sales decks
• Create, organize, and effectively distribute all sales enablement material including pitch decks, data sheets, call scripts, FAQs, competitive battle cards, etc
• Work closely with the content marketing and growth teams to translate strategies and into effective external campaigns
• Partner with Regional Vice Presidents to create custom marketing plans for their territories
• Collaborate with product managers and technology team, acting as voice of the customer and translator across the organization
• Work closely with the Strategy team, using competitive intel to inform plans
• Ensure the sales team understands and adheres to brand guidelines, consistent messaging, and compliance requirements
• Regularly set goals and measure KPIs, continuously monitoring and actioning metrics to adapt when there are successes or failures
• Partner with growth marketing team on event strategy, email marketing, and various demand generation and customer acquisition programs
• Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.

​What you bring:

• Experience managing a product or portfolio marketing team in financial services, insurance, or healthcare with a minimum of 10 yea