Director of CRM & Loyalty Marketing – U.S. Vision Care

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Marketing Insights & Analytics

Job Category:

People Leader

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for a Director of CRM & Loyalty Marketing – U.S. Vision Care.  The role is based in Jacksonville, FL. 

Purpose: We are seeking a strategic and visionary Director of CRM & Loyalty Marketing to lead the evolution of our customer relationship management capabilities within U.S. Vision Care. This role is pivotal in shaping the future state of loyalty for the ACUVUE® Brand of Contact Lenses, harnessing our data to deepen consumer engagement, optimize the purchase funnel, and foster long-term loyalty. The ideal candidate will bring a blend of strategic leadership, data-driven decision-making, and innovative thinking to elevate our CRM initiatives and drive meaningful business growth.

Reporting directly to the Sr. Director of Consumer Marketing, this leader will collaborate across consumer and professional marketing, brand, and ecommerce teams to maximize the impact of our CRM efforts, ensuring they are aligned with our broader organizational goals.

You will be responsible for:

• Strategic Leadership: Define and execute the vision for CRM at U.S. Vision Care, including future state design, capabilities, and roadmap, to maximize consumer insights and engagement.
• Data Maximization: Leverage existing consumer data to develop sophisticated data analytics and data science, segmentation, personalized communications, and targeted campaigns that nurture consumers through the entire purchase journey.
• Consumer Lifecycle Management: Oversee the end-to-end consumer relationship lifecycle, ensuring a seamless, personalized experience that drives acquisition, retention, and loyalty.
• Innovation & Technology: Identify and implement innovative CRM tools, platforms, and automation solutions that enhance operational efficiency and customer experience.
• Cross-Functional Collaboration: Partner with Brand Marketing, eCommerce, Digital, and Sales teams to develop integrated CRM strategies that support business objectives.
• Performance & Insights: Establish KPIs and analytics frameworks to monitor CRM effectiveness, campaign performance, and customer lifetime value, providing actionable insights for continuous improvement.
• Data Governance & Compliance: Ensure all CRM activities adhere to industry regulations, ethical standards, and data security protocols.

Qualifications:

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of progressive experience in sales, marketing, or CRM leadership roles, preferably within MedTech, healthcare, or consumer health industries.
• Proven success in developing and executing large-scale CRM strategies that significantly impact customer engagement and business growth.
• Deep expertise in CRM platforms (e.g., Salesforce, HubSpot) and data analysis tools, with a track record of leveraging data to drive personalization and lifecycle marketing.
• Stro