Business Systems Manager

Company Overview: At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers.
Position Summary:
We are looking for a strategic, business-minded Business Systems Manager to lead our business systems function within the Information Technology team. This player-coach role will manage one Salesforce Systems Administrator and serve as a thought partner to leadership across Sales, Marketing, and Customer Experience. The ideal candidate is not just a technical doer—they are a systems thinker who understands how business systems support strategic outcomes.
You’ll be responsible for aligning Salesforce and integrated systems to company priorities, ensuring operational efficiency, data accuracy, and high-impact enablement across go-to-market teams. If you're someone with experience in SaaS, sales operations, revenue systems, or business analysis—and you’re eager to lead while shaping long-term impact—this could be your next step.

How You’ll Contribute:

• In this role, you will: 
• Lead, mentor, and develop a Salesforce Systems Administrator and other supporting team members, while also contributing hands-on to the administration of our tech stack.
• Manage Salesforce integrations  with our GTM tech stack, including CPQ, Docusign, Outreach, Gong, and ChurnZero.
• Partner with Sales, Marketing, and Customer Experience leaders to assess, scope, and prioritize initiatives that drive revenue and operational efficiency.
• Triage incoming system requests, prioritize work based on business impact—not just ticket flow.
• Evaluate and optimize system architecture to reduce technical debt and enable future scale.
• Create and maintain dashboards, workflows, and automations that unlock actionable insights.
• Guide cross-functional project scoping, stakeholder communication, UAT testing, and adoption plans.
• Track and stay current with Salesforce releases, best practices, and ecosystem innovations.
• Define and document processes, data flows, and key business rules to ensure long-term system health.
• Act as a key contributor in our annual planning process, ensuring business systems align with evolving priorities.
• Advocate for continuous improvement and help shift the team mindset from reactive to proactive.
• Manage relevant controls and procedures supporting compliance frameworks, e.g., SOC 2, ISO 27001, ISO 9001.

Required Qualifications:

• 5–7+ years of experience in Salesforce administration, business systems, sales operations, or business analysis.
• 1 or more relevant Salesforce certifications (e.g., Salesforce Certified Platform Administrator, Salesforce Certified Business Analyst, Salesforce Certified CPQ Administrator)
• Direct people leadership experience is a plus but not required—strong leadership potential and desire to grow as a manager are key.
• Strong knowledge of Salesforce Sales Cloud (Service Cloud, APEX, and CPQ experience is a must, Salesforce CPQ a bonus).
• Demonstrated ability to influence, prioritize, and make trade-offs based on business goals.
• Skilled at translating complex requirements into system and process improvements.
• Comfortable working in a fast-paced, high-change environment where adaptability and collaboration are critical.
• Excellent communication, project management, and cross-functional stakeholder engagement skills.
• Highly collaborative working style with strong attention to detail, problem solving abilities, and strong sense of ownership.
• Strategic mindset with hands-on willingness—a true player-coach.

The Team:The Business Systems team at Panopto is a strategic force multiplier that enables our go-to-market teams to scale efficiently and effectively. Sitting at the intersection of Sales, Marketing, and Customer Experience, we provide the insights, systems, and processes that power performance across the full customer lifecycle.
We’re responsible for aligning data, technology, and strategy—ensuring every team has the tools and intelligence they need to drive growth. From CRM and system administration to pipeline analysis, performance metrics, and strategic planning, we focus on turning complexity into clarity and helping the business move faster with confidence.
As a key member of this team, you’ll be part of a collaborative, data-driven group that thrives on solving problems, uncovering opportunities, and making a meaningful impact on the co