Senior Manager of Communications

Come join the dynamic team at the Reno-Sparks Convention and Visitors Authority (RSCVA), where we don’t just market destinations—we create them!

As Northern Nevada’s premier destination marketing organization, we’re on a mission to showcase the incredible beauty, vibrancy, and adventure that Reno, Sparks, and the Tahoe region have to offer. From crafting unforgettable visitor experiences to driving tourism and economic growth, we’re passionate about putting our region on the global map.

Our four facilities include the Reno- Sparks Convention Center, the Reno-Sparks Events Center, the National Bowling Stadium, and the Reno-Sparks Livestock Events Center.

But that’s not all—working with RSCVA means being part of an organization that’s officially recognized as a Certified Amazing Workplace! We’re dedicated to fostering a collaborative, innovative, and fun environment where our team members thrive.

If you’re looking to make a meaningful impact while being part of a supportive and inspiring culture, RSCVA is the place for you. Let’s elevate Reno-Tahoe together!

POSITION SUMMARY:

The Senior Manager of Communications is responsible for developing and executing strategic communication programs that elevate Reno Tahoe’s visibility and strengthen its reputation among media, industry and community audiences. This role provides forward-thinking leadership in how the destination tells its story, combining data, creativity and advocacy to position Reno Tahoe as a standout voice in the national and local media landscape. This position builds and maintains trusted relationships with media and industry stakeholders as an active member of the community and industry to generate meaningful coverage that advances Visit Reno Tahoe’s brand and mission. The Senior Manager of Communications ensures communications are purposeful, proactive and aligned with the organization’s strategic plan driving awareness, strengthening community confidence and promoting Reno Tahoe’s role as a leading four-season destination. This individual must be comfortable representing the organization publicly, including on-camera interviews, and be ready to respond with professionalism, clarity and enthusiasm at any time.

JOB DUTIES AND RESPONSIBILITIES:

• Develops and implements integrated communications strategies that increase awareness and positive sentiment for the Reno Tahoe destination, brand, events, attractions and tourism initiatives, including groups and the organization’s managed venues. 
• Serves as the primary media liaison for Visit Reno Tahoe, proactively cultivating and maintaining relationships with national, regional and local media.
• Creates strategic, creative and compelling story angels and campaigns that distinguish Reno Tahoe in competitive travel, convention and lifestyle media markets.
• Drafts, edits and distributes press releases, media alerts, talking points, digital communications, executive messaging and thought-leadership content.
• Develops and executes PR and communication strategies that support meetings and conventions, sports and travel trade segments in coordination with sales leadership and agency partners.
• Collaborates and participates in strategic discussion with the marketing and creative teams to integrate PR efforts with destination campaigns, partnerships, new initiatives and paid media for cohesive brand storytelling.
• Analyzes performance and impact to inform strategy adjustments and demonstrate ROI.
• Coordinates internal communication and messaging alignment across departments to ensure consistency in organizational priorities and public representation.
• Monitors emerging issues, policies and community topics that may impact the destination, preparing proactive communication strategies and leadership guidance.
• Monitors media trends, coverage and sentiment; providing regular reporting and actionable insights to leadership.
• Manages Visit Reno Tahoe’s national and local PR firms, ensuring alignment with stra