Associate Director Vaccines Marketing Team

We are looking for a strong strategic marketer to lead the development and oversight of the Vaxelis brand strategy within a joint venture environment.

The Associate Director will be an integral member of the US Vaxelis Marketing Team. This position reports to the Sr. Director, US Vaccines Marketing and will be responsible for leading the joint marketing team within the joint venture for Vaxelis. This role will be responsible for leading the development of Vaxelis brand strategy and overseeing strategic execution and performance. This role will require close collaboration with market access, sales, finance, legal, global business unit, and key stakeholders within joint venture.

Key responsibilities include and are not limited to the following:

• Integral responsibilities within the partnership, including leadership of marketing and strategic activities, governance of cross-functional teams, and support in oversight of product P&L

• Enables the Sanofi “Play to Win” ambition by leading the adoption of Vaxelis to deliver brand growth, business performance, and behavior change

• Ensuring that US customer insights are leveraged across the experience journey

• Improving brand growth and business performance by leveraging real-time data and results, and deeply understanding the behavior change of customers

• Defining and implementing a segmentation strategy that identifies the greatest financial opportunities and informs deployment and execution

• Capitalizing on market/brand/customer opportunities based on changing customer demands, competitive activities, and market trends

• Leading the development of KPIs and making recommendations for optimization to achieve revenue goals

• Partnering with Market Access to develop and optimize innovative and competitive contracting strategies that result in strengthening business performance

• Developing joint strategies with relevant brand/marketing teams for seamless execution

• Refining strategies to adjust to changing competitive landscape and changing HCP and consumer vaccination behaviors and beliefs

• Building a deep understanding of customer drivers and barriers for vaccination and what is needed to activate behavior change

• Assisting in team oversight and delegation of duties, in addition to oversight of team members' tactical execution and monitoring

• Meeting routinely with Sales Team leadership to ensure alignment to strategy, enhance market knowledge, and share market insights

• Providing recommendations on Call Plan priorities for the Sales Teams

• Partnering closely with Commercial Training to ensure alignment to strategy and execution as resources and programs roll out to the Sales Teams

• Leading the development of the annual strategic integrated marketing plans aligned to strategic imperatives and business goals

• Building strong partnerships with creative agencies and other third-party vendors in the development and execution of best-in-class campaigns

• Managing the internal legal, regulatory, and medical review and approval of relevant promotional materials

• Identifying insight gaps and recommending market research to meet strategic goals and monitor performance

• Demonstrating the ability to successfully lead in a matrixed organization by partnering with cross-functional teams to ensure alignment and find synergies

• Optimizing assigned promotional budget

This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.

Education Requirement(s):

• Required: Bachelor’s degree

• Preferred: Master’s Degree

Required Experience and Skills:

• Minimum of five (5) years of pharmaceutical or vaccine marketing experience

• Strong critical and strategic thinking skills

• Proactive leadership skills

• Strong project management and problem-solving skills

• Experience influencing without direct authority

• Proven track record of managing tactical design, messaging, and execution

• Experience managing creative agencies and/or other third-party vendors

• Experience bringing promotional materials through legal and regulatory review

• Proven ability to partner across a matrixed organization

• Experience achieving efficiencies through effective organization and time management

• Excellent oral, written, and presentation skills with a strong attention to detail

• Creativity, enthusiasm, analytical acumen, and exceptional overall business insig