Senior Growth Marketing Manager

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

The Growth Marketing team is core to all marketing campaigns at Samsara. As the Senior Growth Marketing Manager for EMEA, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Growth Marketing team’s quarterly pipeline commitments while partnering with the EMEA marketing team, Field Marketing, and Sales to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns. 

You will be joining at an exciting time at Samsara with a clear path to growing the team’s size, scope, and impact. 

This is a remote position open to candidates based in the Netherlands. 

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

In this role, you will: 

• Craft and orchestrate a demand generation strategy for achieving the EMEA pipeline targets, in partnership with Field, Product Marketing, Customer Marketing, and Sales teams.
• Forecast and measure the impact of demand creation activities on sales pipeline and revenue; adjust prioritisation as needed to improve outcomes.
• Develop audience segmentation best practices, integrating them into campaign playbooks. Ensure messaging is aligned with Samsara's value propositions and resonates with target audiences.
• Strategize and execute email campaigns, webinars, content marketing, direct mail, engagement and nurturing, sales enablement,and more. Bring new ideas and experiments across each channel to optimize for growth. 
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 8+ years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills with experience using data to drive business impact.
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives. 
• Experience with Marketo (or other marketing automation) and Salesforce.
• ​​BS/BA degree or equivalent experience required. 

An ideal candidate also:

• Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and