Senior Area Manager

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Senior Area Manager, LATAM

Cartier | Coral Gables, FL

Reports to: Vice President of Commercial, LAC

 

MAIN PURPOSE

The Sr Area Manager oversees a network of Cartier Boutiques and Watch Specialists Points of Sales (POS) in the Cartier LAC network, developing strategic action plans with partners and providing leadership support to drive business growth, team development, operational excellence and foster long term, trusted client relationships.

 

KEY RESPONSIBILITIES

 

BUSINESS DEVELOPMENT

Achieve sell-out, market share and sell-in objectives while constantly monitoring and reassessing our footprint.

• Set and monitor relevant KPIs, both quantitative and qualitative, for the assigned territories.
• Achieve sell-in and sell-out targets for the geographical scope assigned, conducting regular reviews and analysis of the network to ensure optimal performance and provide accurate latest estimates for corrective actions.
• Manage and reinforce partnerships continuously.
• Be an expert in the territories managed, understanding market intricacies, including consumer demographics, economic factors and political and tourism-related insights.
• Collect market intelligence regarding competition and other developments (hotels, malls, cruise-ship terminals, etc.).
• Manage strategic changes in the market, including store openings, closures, renovation, and partner changes.
• Lead the process of store opening, renovation and relocation in close collaboration with the Commercial Performance & Operations Team and SDP and involving all relevant departments.
• Conduct frequent territory visits and maximize each opportunity.
• Support the development of the Prestige Sales segment.
• Regularly adjust the three-year network plan.

 

ACTION PLANS | PARTNERS RETAILIZATION

In collaboration with Commercial Performance & Operations Team:

• Support and drive “Retailization” of the External Partner Network in close collaboration with all teams.
• Lead and support boutique and watch specialist partners and boutique managers to analyse and interpret data.
• Analyse contexts and propose commercial opportunities while developing yearly strategic action plans with partners and boutique managers.
• Follow up monthly on performance and action plan execution.
• Ensure effective communication and implementation of all corporate and regional strategic initiatives with partners.
• Develop yearly strategic action plans for key markets.