Marketing Manager- Legal AI

Are you an experienced, results-driven legal tech marketer?  

Do you have a passion for creating marketing strategies for driving awareness, demand and adoption of AI software solutions?  

About our Team:

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role  

LexisNexis is seeking an experienced, results-driven B2B Marketing Manager to lead marketing strategy and execution for our AI legal research platform for large law firms. This is a high-visibility role at the intersection of product, sales, and marketing—tasked with building awareness, shaping perception, and driving demand.  

The ideal candidate will bring a deep understanding of the legal sector or B2B AI software, proven success in enterprise sales, and the ability to independently build and execute strategic marketing programs. This role requires both strategic vision and hands-on execution, as well as strong collaboration across cross-functional teams. 

Responsibilities 

• Developing and owning the go-to-market marketing strategy for our AI legal research solution in the large law sector. 

• Positioning LexisNexis as a trusted partner for legal AI, differentiating us in a competitive and rapidly evolving market.

• Building and executing integrated, ABM campaigns to generate awareness, engagement, and qualified leads for the sales team. 

• Partnering with the sales organization to create targeted, account-based strategies for client acquisition and expansion. 

• Collaborating with other team members on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI  

• Collaboration & Partnerships Working closely with Product Marketing to understand the product roadmap, competitive differentiators and develop messaging for communicating new features and functionality 

• Partnering with Sales to translate pipeline priorities into actionable marketing programs. 

• Collaborating with other marketing teams to leverage broader LexisNexis channels, branding, and resources. 

• Content & Messaging Developing compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts and sales collateral. 

• Ensuring consistent, on-brand communication that reinforces LexisNexis’ legal AI leadership position  

• Analytics & Optimization Establishing KPIs, track campaign performance, and deliver regular reporting to stakeholders. 

• Optimizing programs based on performance data and feedback from sales and clients. 

Requirements:  

• Have a proven track record of creating and executing B2B marketing strategies that drive awareness and leads. 

• Have experience partnering with sales teams to align marketing programs with business objectives. 

• Have the ability to work independently, prioritize, and manage multiple projects simultaneously. 

• Have excellent communication, storytelling, and stakeholder management skills. 

• Be comfortable using marketing automation, CRM (Salesforce preferable), and analytics