Senior Marketing Specialist and Event Coordinator

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions.

The Opportunity

As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and onsite execution. It oversees comprehensive marketing performance analytics, covering ROI calculations, email campaigns, webinars, website activity, Salesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making. The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management. 

What You'll Work on

• Lead end-to-end trade show and event planning, coordination and logistics: 

  • Vendor coordination, contracts, purchasing, booth planning and execution, outreach coordination 

  • Cross-functional communication, alignment and approvals, team assignments 

  • Negotiation and relationship management with vendors 

  • ROI calculation 

  • Sales leads processing, system uploading and assignment 

  •  Oversight, tracking, and reporting of marketing metrics and KPIs, including: 

  • Email campaigns 

  • Webinars 

  • Website 

  • Leads/Opportunities for tracking, dissemination and organization to sales representatives and in SalesForce.com

  • Customer segmentation of lead generation 

  • Pre, During and Post Customer event coordination across agenda, logistics, customer meeting schedules, event engagement, sales lead generation and return on investment measurement

  •  Support with B2B Comms, email campaigns and sales collateral materials 

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