SVP, Integrated Media Strategy

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Location: New York, Remote

Position Overview:
The Senior Vice President of Integrated Media Strategy will lead the development and execution of sophisticated, comprehensive media strategies for major clients. This role demands a strategic visionary who excels in orchestrating cross-functional teams—including media planners, creative professionals, social media experts, commerce specialists, and analysts—to develop and optimize frameworks that ensure our media strategies are innovative, data-informed, and aligned with client business goals. The ideal candidate is a thought leader and skilled communicator, passionate about blending digital media, creative thinking, analytics, and technology in transformative ways.

Key Responsibilities:

Strategic Leadership:

• Develop and implement strategic frameworks that challenge conventional thinking, identify new growth opportunities, and drive deeper, long-term consumer engagement to accelerate client business outcomes.
• Create and execute strategic media platforms and pillars that ensure cohesive and impactful campaigns across all channels.
• Lead the ideation and development of breakthrough media concepts for high-profile client campaigns, pushing creative boundaries and elevating media solutions.
• Establish and deliver training programs that enhance the agency's strategic media capabilities, including developing industry-leading case studies for organizational learning.

Client Partnership:

• Build and nurture strong relationships with senior client stakeholders, positioning yourself as a key strategic advisor in their business success.
• Present high-level strategic recommendations to C-suite executives, clearly articulating complex media strategies and their impact on business outcomes.
• Develop strategic recommendations that utilize media solutions to drive business growth, prioritizing meaningful metrics over superficial measures.

Innovation and Thought Leadership:

• Stay at the forefront of emerging media trends and technologies, proactively guiding the team and clients toward innovative and effective media practices.
• Act as a trusted advisor on strategic media innovation, championing new technologies and platforms that redefine the media landscape.
• Drive the agency’s thought leadership in global media through pioneering campaign strategies, industry engagement, and the adoption of cutting-edge approaches.
• Design media connection strategies that empower teams to execute on strategic pillars during the planning and activation phases.

Data-Driven Decision Making:

• Leverage advanced analytics, audience insights, and performance metrics to guide strategic decision-making and continuously refine media strategies.
• Utilize market research to identify opportunities for improvement and to inform proactive adjustments to media campaigns.

Collaboration and Integration:

• Partner closely with creative, media, commerce, and business development teams to understand client needs and craft tailored strategic solutions.
• Collaborate with media planners and strategists to gain deep immersion in client businesses, using consumer insights as the foundation for strategic recommendations.

Business Development:

• Play a critical role in new business pitches, bringing a strategic lens and innovative thinking that underscore the agency’s value in driving client success through integrated media.
• Provide strategic guidance on key industry verticals, supporting the agency’s efforts to expand its client base and deepen its market presence.

Qualifications:

• 15+ years of experience in media strategy, planning, and buying, with a proven track record of lea