Brand Consulting - Account Director - Entertainment

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Account Director will play a leadership role in one of our largest Brand Consulting clients, a telecommunications company. The Director will help develop and lead the strategic vision, management, negotiation and activation of marquee entertainment properties and partnerships in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Key Areas of Focus: Partnership Management, Programming consistency, Tentpole oversight, Entertainment Industry Connectivity 
• Responsible for executing Entertainment strategy
• Develop and deliver overarching strategic vision based on brand objectives for existing and new entertainment partnerships
• Identify solutions in entertainment marketing partnership marketplace
• Senior oversight and lead existing entertainment partnerships including day to day communication directly with properties
• Develop and deliver compelling written and verbal communications
• Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
• Develop integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
• Develop & oversee execution of property-specific programs, contractual assets, promotions & experiential activations
• Partner with Account Director of Talent to recommend and help manage talent deals for entertainment partnerships and activations
• Oversee & facilitate the creative development process of partnership activation plans (talent and/or partnerships), marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Act as quarterback to lead integrated agency team as requested by clients, working collaboratively with other agencies including brand, media, PR to develop comprehensive activation plans
• Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation including drafting annual scorecard, working with vendors on data inputs and analyzing performance
• Work with other team functions (e.g. Sports Acct Team, Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
• Manage and train junior staff members
• Create presentations for key meetings internally and externally
• Track activation budgets with accountability for reporting
• Develop relationships across CAA to find and promote new opportunities to client
• Help grow CAA Brand Consulting network and visibility by attending conferences, CAA events, and functions

Requirements

• Bachelor’s Degree or equivalent experience
• 7+ years’ experience in sports & entertainment consulting environment
• Established relationships with properties and entities in entertainment marketing
• Best-in-class client servicing and relationship building
• Strong understanding of events and experiential activations
• Entertainment Industry connectivity and understanding
• Project management and big picture thinking abilities while also being creativ