Principal Design Community Engagement Specialist

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Community team drives community engagement and relationship building, advocates for customers within Adobe, and drives thought leadership, engagement, and grassroots marketing programs to support our product categories. We partner with a broad set of organizations, including Global Marketing, Integrated Marketing, Product Marketing, Product Management, Product Release & Program Management, Go to Market, and Engagement & Retention.

The Design Community Engagement Specialist will collaborate with other teams, including Community Strategy, Community Content and Community Evangelism, and teams across the company, such as product and marketing teams, to ensure Adobe is an active and visible participant in online communities and conversations. This role will build and support community advocacy, participate in community discussions, and engage with external groups and platforms across social media, Reddit, private forums, Discord, and key community leaders. 

The ideal candidate is passionate about design and communities, is a relationship builder, and has proven experience interacting and engaging with the photography community.

What you'll do

• Actively engage online representing Adobe’s viewpoints and your expertise by sharing your knowledge, passion, and experience with modern design workflows.

• Ensure Adobe is present and showing up authentically in online conversations and set the tone for Adobe's online community interactions.

• Identify where community conversations are occurring, establish relationships, and participate.

• Monitor community conversations and share within Adobe.

• Support, develop and encourage community advocacy with a focus on building trust and loyalty among users in our key online communities.

• Build and maintain relationships across key community forums and individuals to drive community discussion and engagement.

• Establish yourself as a creative leader through your work, participation in industry topics and conversations, and building and fostering relationships within the community of users working in collaborative workflows.

• Engage daily with communities around graphic design wherever they are (Reddit, Twitter, Facebook, Instagram, Discord, private forums, etc.) in two-way conversations representing Adobe.

• Be active and visible within the community, build long-term relationships and trust, and demonstrate that knowledge and understanding of the users to help Adobe internally.

• Establish relationships with leaders in the identified communities.

• Answer questions and engage in discussion about Adobe products and policies.

• Enable conversations, build content, and speak about design tools to address specific audience needs and encourage that community.

• Understand the competitive landscape and share insights within Adobe on an ongoing basis.

• Coordinate with other community, product, marketing, and campaign teams to develop mini-engagements and activities for the community (i.e. AMAs with the product team on Reddit or community activities and discussions via live streams, etc.)

• Work closely with the broader community, evangelism, and product teams to provide insight and feedback from the community to help drive product development direction.

What you'll need to succeed

• BA/BS preferred OR 6+ years of experience in online and community engagement OR equivalent practical experience.

• Strong graphic design background and portfolio.

• Existing online and community presence with a proven track record of interactions with the community.

• Strong voice and influence in the community, with multiple audiences from traditional to the next generation of designers.

• Strong written communication skills across media types (written, video, live stream, etc.) and ability to navigate and handle sensitive and nuanced conversations online.

• Validated abi