Manager, Product & Retail Marketing

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. 

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us. 

About the Role:

We're looking for a Product & Retail Marketing Manager to own go-to-market strategy for Nanit's feature/hardware launches and lead our retail marketing efforts across key accounts. This role sits at the intersection of product and marketing — someone who can translate a feature roadmap into a clear launch plan, and just as comfortably turn brand messaging into retail-ready programs that drive sell-in and sell-through at Amazon, Target, or Babylist.

Reporting to the Senior Director of Product Marketing & GTM Strategy, you'll partner closely with product, sales, creative, brand, growth, and CS teams — plus retail partners directly — to bring launches and in-store or on-site moments to life.

What You''ll Do:

Product Marketing

• Own go-to-market strategy and execution for software feature launches — from brief through positioning, messaging, sales/CS enablement, and post-launch measurement
• Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability
• Partner with product and engineering to build commercial launch timelines and keep cross-functional workstreams on track
• Translate product capabilities into clear, compelling narratives that resonate with parents
• Own and maintain messaging frameworks for key products and features, ensuring consistency across launches, retail, paid, and owned touch-points
• Build and maintain lifecycle and education content that helps customers get lasting value from Nanit's products
• Partner with UX Research to surface consumer insights that inform product roadmap and messaging, and collaborate with outside research/insights partners (agencies, panels, etc.) to fill gaps and validate market opportunities

Retail Marketing

• Own retail marketing programs across key accounts (Amazon, Target, Babylist) that drive traffic, conversion, and consistent brand presence
• Translate brand and product messaging into retail-ready assets — display ad copy, PDP content, influencer briefs, and in-store/on-site placements
• Manage retail marketing calendars and deliverable trackers to hit retailer-specific launch and campaign deadlines
• Cultivate relationships with retail partners to identify and activate on brand exposure opportunities

Other

• Monitor competitive landscape, trends, and customer feedback to inform hardware/software launch and retail strategy
• Ensure product launches and retail moments stay consistent with Nanit's voice and visual identity
• Report on launch (feature, hardware, retail program) performance, using data to refine future strategy

Who You Are:

• 5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company
• A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
• Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
• Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
• Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
• Highly organized and detail-oriented, you don't lose track of deliverables across several retailers and launches at once
• Strong cross-functional collaborator, you bring in the right people at the right time without needing every