Principal Product Manager - Paid Social

<h2><strong>About the role</strong></h2> <p>HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets through precision growth marketing. Our paid social engine spanning Meta, TikTok, YouTube, Pinterest, Snapchat, and emerging channels is one of our most important competitive levers, and we're investing in the next generation of in-house technology to power it: proprietary creative intelligence, influencer activation infrastructure, cross-channel measurement systems, and ML-driven optimization models.&nbsp;</p> <p>We're hiring a Principal Product Manager who has built the products that power scaled social advertising and not just run campaigns on them, and wants to apply that depth to a global, data-rich consumer business. You’ll build the systems that decide how campaigns are run. This role is responsible for defining and building the next-generation Paid Social platform at HelloFresh, spanning:</p> <ul> <li>Creative intelligence</li> <li>Signal strategy</li> <li>Measurement + incrementality</li> <li>Budget allocation and execution automation</li> </ul> <h2><strong>What you’ll do</strong></h2> <p>End-to-End System Ownership</p> <ul> <li>You'll own a closed-loop growth system, not isolated features of both the platform itself and the team practices that surround it.</li> </ul> <p>Creative Intelligence&nbsp;</p> <ul> <li>Systems that predict, score, and generate high-performing creative</li> <li>DCO infrastructure across Meta, TikTok, and YouTube</li> <li>Feedback loops from performance back into production</li> </ul> <p>Signal &amp; Optimization Layer</p> <ul> <li>Define and evolve platform signals (CAPI, Events APIs, modeled conversions)</li> <li>Shift optimization toward downstream value</li> <li>Ensure signal quality, density, and platform alignment</li> </ul> <p>Budget &amp; Execution Engine</p> <ul> <li>Move from manual planning to model-driven budget allocation</li> <li>Build systems that dynamically allocate spend across campaigns, channels, and geos</li> <li>Integrate with platform bidding systems (Advantage+, Smart+, and equivalents)</li> </ul> <p>Measurement &amp; Decisioning</p> <ul> <li>Own incrementality, MMM, and causal measurement frameworks</li> <li>Translate model outputs into actionable decisions</li> <li>Build the loop that connects spend → signal → model → decision → outcome</li> </ul> <p>Lead Through Influence</p> <ul> <li>Partner closely with VP Marketing, Data Science, and Engineering</li> <li>Resolve platform