Marketing - Regional Sales & Marketing Specialist

POSITION SUMMARY
The Regional Sales & Marketing Specialist (RSMS) helps create joyful & vibrant communities by supporting community and sales leaders to build relationships, help customers navigate the journey to senior living, and welcome new residents & families into the Cascadia family.

ESSENTIAL JOB FUNCTIONS
This role ensures sales continuity during vacancies, performance dips, onboarding periods, or census risk. The RSMS will be expected to rapidly assess sales funnel health and execution gaps, and implement immediate corrective actions to stabilize inquiry flow, tours and move-ins, allowing enterprise sales and marketing leadership to remain focused on strategy, growth, and optimization rather than day-to-day firefighting.

DIRECT SALES
• Personally manage inquiries, conduct lead discovery, run tours, and convert prospects into move-ins when embedded in a community
• Demonstrate best-in-class sales behaviors in real time, not theory
• Maintain accurate, timely, and complete CRM documentation that reflects the full prospect journey
• Translate marketing strategy into effective sales conversations
• Ensure community-level execution aligns with brand standards and campaign intent
• Provide leadership with actionable insights that improve hiring profiles, training programs, sales processes and marketing alignment
• Convert “one-off fires” into repeatable improvements
TRAINING AND COMMUNITY SKILLS DEVELOPMENT
• Lead onboarding for new sales hires, including lead discovery, tour structure, objection handling, follow-up cadence, CRM usage and data integrity, and outreach plans and messaging
• Re-train or reset underperforming sales staff using live coaching, shadowing, and role modeling
• Ensure consistency in sales behaviors and expectations across all communities
• Serve as a CRM power user and role model
• Ensure data accuracy, pipeline visibility, and proper use of inquiry stages, notes and activity tracking, and conversion metrics
• Use CRM insights to identify sales breakdowns and opportunities for improvement
• Model urgency, follow-up discipline, and consultative selling standards
• Provide field-level feedback on lead quality, messaging effectiveness, and market response
• Surface recurring challenges, training gaps, and process breakdowns
• Understand and articulate the role of branding and positioning; digital marketing, paid media, SEO, and print; messaging strategy by audience and funnel stage
LEADERSHIP
• Builds trust quickly without undermining existing leadership
• Navigates complex interpersonal dynamics with discretion and respect
• Partners effectively with Executive Directors, Sales Counselors, and support teams
• Knows when to lead from the front — and when to step back and empower others
• Leads by example through action, not authority
• Measures success by the growth, confidence, and performance of others
• Enters communities to support and elevate, not to criticize or “take over”
• Leaves teams stronger, more capable, and more confident than before
• Has a clear, personal sense of purpose that aligns with senior living and service to others
• Understands the responsibility inherent in guiding families through major life decisions
• Brings meaning, professionalism, and integrity to every interaction — with prospects and colleagues alike
Other job duties as assigned
EXPERIENCE, QUALIFICATIONS, AND SKILLS
• Proven success converting senior living inquiries into tours and move-ins
• Deep understanding of consultative sales and lead discovery
• High proficiency with senior living CRMs and sales reporting
• Demonstrated ability to coach and train sales professionals
• Strong understanding of branding, marketing channels, and messaging strategy
• Willingness and ability to travel frequently across communities
• Multi-community or regional sales experience
• Experience stabilizing underperforming sales environments
• Bachelor’s degree in related field or comparable experience
• Excellent communication skills; PR skills preferred
• Strong computer skills including Microsoft Office suite
• Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements.
This job is ideal for someone who:
• Has a strong awareness of their own strengths, blind spots, and impact on others
• Can regulate ego, adapt communication style, and remain grounded under pressure
• Demonstrates a willingness to receive feedback and a commitment to continuous self-improvement
• Balances tactical execution with strategic awareness

PHYSICAL DEMANDS
The physical demands described here are representativ