Senior Copywriter (English)

About Roamless

The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.
‍We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable — so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world. 
Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.
In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.
Hiring globally and fully remote, we’re a team of 50 and we’re planning to grow to 100+ in the next ~18 months.

Why join Roamless now?

We have an ambitious goal: go beyond roaming and build an app that takes care of all your connectivity needs. Our competitors are creating a digital version of a solution that already exists. We’re building a solution that will do to telecoms what Monzo and Revolut did to banking. And we’re uniquely positioned to be able to build this — we have our own network infrastructure. eSim penetration is currently at 30%, but is projected to go up to 90% in the next 10 years. The opportunity for impact is big.

About the role

We’re looking for a Native English Senior Copywriter (ideally from the US living in the UK) who is equal parts lifestyle storyteller and sharp advertising professional. Someone who understands travel culture at a visceral level, the anticipation of a new city, the rhythm of airports, the feeling of being somewhere for the first time, and can translate that into commercial messaging that inspires and actually converts.
You’ll be the voice of Roamless across every touchpoint: campaigns, performance ads, social media, email journeys, CRM, app store, landing pages, partnerships, and editorial content. We’re looking for someone with the sensibility of the best travel editorial: warm, evocative, culturally rich writing that makes you feel the dust on a Sicilian road or the quiet of a Tokyo side street, combined with the precision of an advertising copywriter who knows how to write a headline that stops a thumb and a CTA that drives action.
This role is about tone, positioning, aspiration, rhythm, and, most importantly, cultural relevance for a million+ English-speaking user base across the US, Canada, UK, and Australia. You won’t just write copy; you’ll define how Roamless speaks to the world.

What You’ll Do

• Brand Copywriting & Commercial Storytelling: Write copy that positions Roamless as an aspirational travel brand across campaigns, landing pages, email journeys, CRM flows, brand partnerships, and editorial content. Craft compelling narratives that build desire and emotional connection with travelers. Develop headlines that convert and body copy that inspires action. Create messaging that resonates culturally across the US, Canada, UK, and Australia, understanding that “English” is not one audience but several. Write across registers: aspirational brand manifesto one hour, punchy social ad the next.
• Social Media Copy: Write engaging social media copy across platforms that drives interaction and builds community. Develop platform-native captions, hooks, and storytelling formats tailored to each channel’s audience and algorithm. Craft copy for organic posts, paid social campaigns, influencer briefs, and UGC frameworks. Collaborate with the Art Director, Creative Director and Social Media Strategist on social content calendars and campaign narratives. Write in a voice that feels human, culturally relevant, and unmistakably Roamless.
• Performance & Conversion Copy: Write high-performing ad copy (paid social, search, display, app store) with sharp CTAs and persuasive hooks. Develop A/B testing frameworks for copy optimization. Create subject lines, push notifications, and in-app messaging that drive measurable results. Produce multiple variations at pace without losing quality or brand coherence. Collaborate with Growth and CRM teams on conversion-focused copy needs.
• Localization Oversight: Manage and quality-check localization across 10+ languages. Build localization guidelines and glossaries. Ensure brand voice, cultural nuance, and conversion intent survive translation in every market. Create master copies that are translati