Director, Media Strategy

This is a remote role

Who We Are  
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. 

Who We're Looking For 

If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you. 

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results. 
 

What You’ll Be Doing 

The Director, Media Strategy will be responsible for developing and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans. 

You will serve as a strategic media lead for clients, guide planning and activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns. 
 

Key Responsibilities 

Media Strategy and Planning 

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals 

• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans 

• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels 

• Provide strategic direction throughout campaign planning, activation, optimization, and reporting 

• Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives 

Campaign Execution and Optimization 

• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy 

• Support in-platform campaign management and optimization when required 

• Review campaign performance and use data and insights to identify optimization opportunities 

• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches 

• Ensure learnings and performance insights are incorporated into future planning and recommendations 

Client Partnership 

• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations 

• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization 

• Present media plans, results, insights, and recommendations with clarity and confidence 

• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape 

• Identify