Global Director of Marketing

About Beti:

• BiltOn is a cloud-based platform that helps Owners/Developers and General Contractors run safer, more efficient operations on construction sites. BiltOn brings workforce management, site safety, risk, and compliance into one simple, comprehensive solution. With tools like automated headcount tracking, daily logs, site access control, and digital compliance tracking, BiltOn makes it easier to keep projects on track and on budget. By replacing manual processes with automated workflows, BiltOn cuts down on manual processes and reduces the risk of costly issues like wage disputes, safety violations, and compliance gaps. With BiltOn, you get real-time visibility, better protection, and the confidence to keep every project moving forward.
  
  Job Overview:
  We are looking for an experienced Director of Marketing to lead our global marketing efforts and support the company’s next stage of growth. This role is responsible for developing and executing a comprehensive marketing strategy, including branding, product marketing, demand generation, and team leadership.
  The ideal candidate has management experience, a solid background in product marketing, and a proven ability to work in fast-growing startup environments—ideally from Series A through Series C.
  You should feel comfortable building a marketing function from the ground up, working closely with leadership and cross-functional teams, and taking a hands-on approach where needed.
  
  Responsibilities:
  
  
• Develop and implement a comprehensive marketing strategy that aligns with the company's objectives and drives brand awareness and revenue growth.
• Lead and manage a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and innovative culture.
• Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital marketing, social media, content marketing, events, and public relations.
• Competitive landscape to identify new opportunities and refine marketing strategies including product marketing efforts
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns, providing actionable insights and recommendations for improvement.
• Collaborate with the sales team to develop sales enablement tools, materials, and programs that support the sales process and drive lead generation and conversion.
  Manage the marketing budget, ensuring efficient allocation of resources and delivering optimal ROI.
• Establish and maintain strong relationships with external partners, agencies, and vendors to support marketing initiatives and leverage partnerships for mutual benefit.
  
  Qualifications:
  
  • Five years of experience in marketing, with a focus on construction industry - big advance.
• Experience working  in fast-growing startup environments—ideally from Series A through Series C
• Proven track record of implementing successful marketing strategies that have driven business growth and increased brand visibility.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team to achieve goals and deliver results.
  • In-depth knowledge of digital marketing channels, social media platforms, content marketing, and SEO/SEM strategies.
  • Proficient in marketing analytics and using data-driven insights to optimize marketing campaigns and improve performance.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and build relationships with stakeholders.
  • Strong analytical and problem-solving abilities, with a strategic mindset and the ability to think creatively.
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Ability to work from our NYC office at least four times a week.
  • Bachelor's degree in marketing, business, or a related field. An MBA or other advanced degree is a plus.
  
  Join our passionate and talented team as the Director of Marketing and play a vital role in shaping our brand's success. If you are a results-driven marketer with a passion for innovation and a desire to make a significant impact, we invite you to apply. Together, we will drive the company's growth and revolutionize the construction industry.
  
  We are offering:
  We are a dynamic and rapidly growing company that offers exceptional career opportunities.
  With its cutting-edge technology, innovative products, and talented team, Beti is a great place to work and build a fulfilling career.
  At Bilton, employees are encouraged to innovate and take own