Retail Sales Planning Manager
BluelandAbout the role
About the Role
Blueland is seeking a highly organized, analytical, and proactive Retail Sales Planning Manager to serve as the operational backbone of our retail business. This role will partner closely with Retail Sales, Marketing, Finance, Supply Chain, Customer Service, and Operations to ensure our retail customers have the right products, pricing, promotions, and execution to drive sustainable growth.
The Retail Sales Planning Manager will own many of the critical processes that keep our retail business running—from new item setup and promotional planning to retail execution, customer documentation, inventory management, and business reporting. This role is ideal for someone who thrives in a fast-paced environment, enjoys solving problems, maintains strong operational discipline, and is passionate about building scalable processes that enable commercial success. This role reports to the VP of Retail Sales.
Responsibilities
- Coordinate retailer promotions in collaboration with the respective account sales leader from planning through execution.
- Support retailer merchandising/marketing initiatives including endcaps, demos, sampling programs, in-store signage, digital campaigns, and more.
- Lead retail execution programs and field activity through third-party partners.
- Maintain and operationalize retailer-agnostic shopper marketing programs including reward apps, coupons, IRCs, community events, and other ad hoc opportunities.
- Manage new item setup and product onboarding across retail customers, brokers, and other third-party resources.
- Maintain retailer price lists, customer contracts, cost change documentation, and promotional calendars.
- Own retailer line review and reset calendars while ensuring all supporting materials are accurate and up to date.
- Manage SKU master files, retailer documentation, and commercial knowledge repositories.
- Maintain retail sales reporting, including updating latest performance data.
- Utilize automated and ad hoc analyses to inform shipment and promotional forecasts, working closely with account sales leaders to input monthly forecast adjustments.
- Analyze retailer inventory levels and ordering trends, quickly identifying potential out-of-stock risks or opportunities.
- Monitor excess inventory and part
Business Analysis & Forecasting
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