Director, Field Enablement (Biopharma Life Sciences)

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Director, Field (Sales) Enablement for its Biopharma Life Sciences (BLS) division.

Job Summary:
The Director, Field Enablement will play a pivotal role in elevating the competitiveness of our Inside Sales and Field Sales teams. This individual will act as a key liaison between the Marketing and Sales teams, providing tools, insights, and training related to the market, competition, and Marketing programs to enable the Sales team to activate the BLS Strategic and BLS Marketing plans. In this role, you will establish yourself as a key partner supporting the development and activation of sales-centric strategic product introductions, competitive strategies, account targeting, and market/customer intelligence to fortify our BLS growth plans and achieve revenue targets.

This position is remote within the United States.

Report to:
Executive Director, Global Marketing

People Responsibility:
Yes

Duties and Responsibilities:
Sales team liaison:

Attend as a key partner in regional sales team discussions. Identify opportunities to support Sales via new tools, new collateral, or connecting the team to existing Marketing resources. Work cross-functionally to develop and deploy this support to the team.

Product launch toolkit development:

Serve as a partner to sales leaders in the creation and deployment of market positioning and competitive tools and training to support product/service launches. Partner with Product Marketing and the Director of Product Strategy to develop toolkits to support value propositions, targeting, pricing, and competitive positioning.

Translate market insights into effective, targeted customer growth initiatives:

Participate in the design and execution of market research studies, analyze consumer trends and monitor competitive activities to influence and inform commercial and business strategy.

Sales funnel analysis:

Partner with Sales to monitor the sales opportunity funnel and identify opportunities to support funnel size, funnel velocity, and win rate. Work collaboratively with key stakeholders to develop and deploy resources (tools, training, or Marketing campaigns) from the Marketing team to support these opportunities.

Support strategic planning:

Drive proactive engagement in strategic planning, collaborating closely with divisional sales leaders to formulate and set marketing goals and growth strategies.

Lead our marketing sales communication and engagement strategy:

Continuously optimize how we proactively promote Labcorp’s vision and business priorities to our BLS commercial audience based on real-time feedback and insights.
 

Skills and Competencies:

Problem Solving:

• Use judgement and knowledge of strategic priorities to balance the needs and expectations of various executive level stakeholders.

• Leverage effective listening skills to diagnose challenges and identify solutions.

• Use data to identify gaps in the market and opportunities for innovation.

• Manage resistance and foster a culture of trust, growth and adaptability.

Decision Making:

• Independently lead cross-functional workstreams to develop and implement strategies aligned with the organization's goals.

• Ability to identify the top priorities with the biggest business impact.

• Adjust strategies based on data-driven and observed insights.

• Ensure departmental initiatives align with trends, customer and commercial needs and expectations.

Personal Interactions and interpersonal skills:

• Leverage multiple relationships across Sales, Marketing, and business stakeholders. Influence effectively across all levels to achieve objectives.

Minimum Education and Experience Required:

• Minimum of 10 years of experience in commercially focused roles, including inside sales, field sales or marketing.

• Bachelor’s Degree

• Demonstrated ability to think strategically, develop tools and plans aligned with business objectives, and execute initiatives to drive growth

• 1-2 years’ experience navigating the unique challenges and dynamics of the healthcare landscape

• Strong interpersonal and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at various levels

• Proficiency in analyzing market d