Director of Conversion Rate Optimization (CRO)

Overview

National Debt Relief is seeking an analytical, data-driven Director of Conversion Rate Optimization (CRO) to join our Marketing team. This high-impact role reports directly to the VP of Performance Marketing and Growth and is responsible for driving meaningful improvements in visit to quote and revenue per visit (RPV) across our entire digital experience—including landing pages, the core site, and the digital enrollment journey.

 

You will own the CRO roadmap, combining strategic vision with hands-on execution. Your work will span both marketing and product disciplines—developing and prioritizing testable hypotheses, and collaborating with design, engineering, and analytics teams to launch high-impact experiments.

 

This role is more than just landing page testing. You'll lead optimization across the full user journey, playing a key role in shaping a seamless, high-converting digital enrollment experience. You’ll regularly present testing strategies, insights, and recommendations to senior marketing and product stakeholders, backed by clear data and a strong point of view.

Responsibilities

• Own and drive the CRO roadmap, aligning testing priorities with business goals and growth opportunities across the site and enrollment funnel.
• Analyze full-funnel user behavior across landing pages and digital experiences using tools like Google Analytics, AB Tasty, Sigma, and Hotjar to identify conversion opportunities and performance gaps.
• Develop clear, testable hypotheses to improve revenue per visit (RPV), visit-to-quote, and other key performance metrics.
• Collaborate with creative, design, and content teams to translate hypotheses into high-performing, on-brand user experiences.
• Work closely with developers to implement A/B and multivariate tests using AB Tasty, ensuring accurate setup, QA, and tracking.
• Launch, monitor, and analyze experiments, partnering with analytics to measure statistical significance and understand lift drivers.
• Build and maintain dashboards and reporting frameworks to monitor site performance, testing impact, and ROI in real time.
• Present testing strategies, learnings, and recommendations to senior stakeholders across Marketing and Product, influencing roadmap and investment decisions.
• Stay on top of CRO trends, tools, and UX best practices, bringing fresh ideas and techniques to continuously evolve our approach.

Qualifications

• Bachelor’s degree in statistics, mathematics, economics, or related field preferred
• 10 years’ experience in marketing and conversion rate optimization required
• Ability to build relationships with all levels of leadership and provide constructive feedback.
• Collect and present complex projects, data, and analysis to stakeholders.
• Proven ability to solve problems creatively.
• Strong familiarity with project management software tools, methodologies, and best practices.
• Experience seeing projects through the full life cycle.
• Excellent analytical skills, strong interpersonal skills and extremely resourceful.
• Proven ability to complete projects according to outlined scope, budget, and timeline.
• Excellent written and oral presentation skills.

About National Debt Relief

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

 

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

 

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2023!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

 

Compensation Information

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills