Sr. Marketing Automation Specialist

Job Description:

Introduction: 

At Cboe Global Markets  we’re dedicated to building trusted markets with the help of our innovative team. We’re seeking a dynamic Sr. Marketing Automation Specialist to join our Marketing team—someone who is passionate about leveraging technology to enhance our marketing automation efforts, optimize lead scoring, and drive business growth. 

Your Role: 

As a Sr. Marketing Automation Specialist, you will play a pivotal role in executing and optimizing marketing automation strategies. This role requires a mix of technical expertise, process administration, and data-driven decision-making. You will be responsible for email marketing creation and deployment, implementing and maintaining lead scoring models and ensuring that marketing automation processes align with our business objectives. 

Key Responsibilities: 

• Marketing Automation & Email Execution: 

• Design and implement email marketing campaigns using Marketing Cloud Account Engagement (Pardot), ensuring compatibility and responsiveness across all devices. 

• Lead Scoring & Data Management: 

• Implement and maintain lead scoring models within our system, ensuring ongoing optimization as new products launch and content evolves. 

• Work closely with Digital Growth Managers and Product Marketers to align scoring models with content strategy and business priorities. 

• Knowledge of reporting and dashboard creation in Sigma,  Tableau or similar analytics tools to track lead engagement and provide actionable insights. 

• API Integrations & Platform Connectivity: 

• Develop and manage API-based integrations between marketing automation tools and other platforms to streamline workflows and enhance campaign performance. 

• Knowledge of or some experience with API integrations and related tools like Zapier or Postman that support integrations between marketing and data platforms efficiently. 

• Troubleshoot and optimize integrations across MCAE 

• Analytics & Performance Tracking: 

• Utilize analytics tools to track campaign performance, measure lead conversion rates, and refine marketing strategies based on data-driven insights. 

• Collaborate with IT and analytics teams to ensure seamless data flow and reporting consistency across systems. 

• Generate insightful reports and dashboards to support strategic marketing decisions. 

• Process & Project Administration: 

• Bring strong process and project administration capabilities 

• Utilize Jira Service Desk for request intake and tracking, and Confluence for documentation creation to ensure transparency and accessibility across teams.