Senior Communications Specialist

Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.

Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities

Responsible for communication management for projects involving high priority, major company strategic initiatives and/or significant changes to existing marketing and communication strategies

Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications

Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s) or channel(s)

Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives

Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups

Evaluate the impact of different communication channels and messaging strategies to ensure effective communications

Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development

Understand and leverage communication touch points for assigned audiences and/or projects

Ensure market positioning and approved key messages are adhered to

Manage communication projects, including tracking, reporting status, project budgets and measurement of tactics

Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, providing recommendations for improvement

Advise and recommend effective communication approaches

Write and edit copy for various communication pieces

Manage various communication processes and workflows

Working with manager, recommend tactical assignments of work for other team members to support strategic communication needs.

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Communications, or equivalent experience

4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences

Project management experience

Excellent written and verbal communication skills

Ability to work with individuals from all levels of organization

Proficient in word processing and desktop publishing applications

Preferred Skills

Strong experience within the e-commerce retail space, including experience developing communications plans, tactics, and content to promote an e-commerce product offering

Strong presentation skills, and experience speaking persuasively to both small and large teams in a virtual environment about a product offering

Skilled in developing marketing collateral to promote a brand and to educate and engage a diverse audience

Comfortable collaborating with sales teams to incorporate a product offering and differentiators into RFPs and client presentations

Great team player, with the ability to also work independently in a fast-paced, fluid environment. Comfortable managing ambiguity

Strategic thinker, eager to create short- and long-term communications plans to drive brand awareness

Enjoys generating new ideas to improve brand awareness and spark advocacy

Proactive in identifying program gaps and crafting creative strategies to address them

Data-driven, embracing research and insights to identify prospects, build strategic plans and define KPIs. Comfortable with performance metrics and modifying strategies to achieve goals

Relationship-oriented and thrives on the ability to build trust and rapport with individuals and across teams

Prior Sales experience and familiarity with eyewear brands and the insurance industry

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefi