Assistant Manager, PR & Influencer Marketing, Clinique North America

Description

The Assistant Manager, PR & Influencer Marketing for Clinique (North America) will be responsible for supporting the consumer engagement team– including editor outreach, special events, always-on influencer programming, paid influencer programming, and derm relations.  

As part of the Consumer Engagement team – this person will be a part of the seamless consumer communications messaging in an effort to build brand awareness, brand love, and talkability amongst key consumer segments in the ever-evolving beauty and lifestyle space.

This is a fast-paced role ideal for a detail-oriented, collaborative, and proactive professional passionate about beauty, innovation, and brand storytelling.

KEY RESPONSIBILITIES:

Strategy

• Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty. 
• Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)
• Support and guide winning strategy on how to grow and accelerate brand EMV
• Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.
• Partner with internal teams and external agencies to ensure accurate implementation and timely launches

PR/ Influencer/Eventing 

• Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent
• Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners
• Support strategy supporting our launches and evergreen moments from concept to execution
• Create best-in-class experiences for editors, influencer, and consumers 
• Manage the implementation and execution of brand eventing from start to finish
• Support the implementation of influencer mailings & seeding strategy (assembly, logistics, delivery status, troubleshooting), working with vendors for seamless execution.

Measurement

• Manage weekly and monthly reporting across PR + Influencer programming 
• Track primary and secondary KPI’s for all campaigns, and bring strong analytical POV to reporting 
• Partner with agencies to curate wrap reporting for key earned media initiatives
• Synthesize learnings to drive internal reporting(leadership, product marketing, global CE, etc.) stakeholders.
• Leverage learnings to influence go forward strategic plans/media campaign executions

Financial Management

• Own all internal financial documents regarding influencer/PR spend. Communicate with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc.
• PO & Invoice Management
• Ensure internal finance trackers are up to date 
• Manage budget tracker; Brandmaker projections & actualization entries for all earned media efforts 
• Monitor and track budget allocations for talent partnerships and activations
• Reconcile monthly/quarterly budget forecasts

Cross-Functional Collaboration

• Work closely with 360, E-commerce, Creative, Category Marketing, Retail, and Analytics teams
• Coordinate with agency and vendor partners to ensure flawless execution and alignment on campaign timelines and deliverables
• Foster a culture of collaboration and creativity cross functionally with NA + Global brand partners 
• Manage the relationship between team programming and total business goals to identify opportunities for synergies and optimization

Qualifications

• Agency experience highly preferred
• 3-5 years PR/Influencer experience required, preference for beauty/wellness industry
• Demonstrated passion for beauty, influencers, and content creators - always “in the know.” Obsession with Ins