Marketing Associate, Licensing

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:

As the Marketing Associate, Retail and Licensing you will support The Met’s international licensees as the program expands to new international markets. You will assist in the execution, coordination and approval of marketing strategy, content, and events designed to develop increased awareness for the Met Brand and licensed products. You will also create marketing content, photography, and video in support of Met Store and licensed product in accordance with established brand guidelines. You will assist the General Manager and Senior Marketing Associate in the development of brand marketing initiatives.

PRIMARY RESPONSIBILITIES & DUTIES:

• Recommend, develop, and storyboard marketing campaigns following established brand guidelines.

• Coordinate with licensees, agents, and external international marketing agencies and review licensee marketing content for accuracy including across multiple languages.

• Collaborate with internal museum stakeholders including, Marketing, Audience Development, Merchandising, and Rights & Permissions on marketing content, strategy and deployment.

• Propose, prepare, and monitor social media content to grow following and engagement.

• Coordinate licensing events with internal and external stakeholders. Prepare documentation and guidelines for events.

• Produce marketing photography and short-form video based on developed content briefs.

• Develop, implement and coordinate onsite photoshoots with Licensees.

• Coordinate complex schedules with both internal and external stakeholders on use of gallery space, contracts, and photo releases.

• Update marketing copy across platforms and develop a reference archive of historical marketing campaigns.  

• Research, analysis, and develop marketing case studies for internal stakeholders.

• Attend occasional weekend and/or evening events or photoshoots as needed.

• Assist in other duties as assigned.

REQUIREMENTS & QUALIFICATIONS:

• B.A. or relevant experience required. Communications, art history, marketing, or liberal arts background preferred.

• 2 years’ general marketing experience

• 2 years’ experience in media and press relations

• Excellent verbal and written communication skills

• Collaborative in nature, a pro-active highly motivated self-starter.

• Demonstrates a relentless tenacity to deliver.

• Detail-oriented, with excellent initiative, execution & follow-through.

• Ability to cope well with multiple and changing priorities.

• MS Office (Excel, Word, PPT); Adobe Photoshop; Final Cut or another video editing software

COMPENSATION RANGE:

• Pay Range: $75,000.00 - $80,000.00 / Annually

• The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.