Lifecycle Marketing Manager

Lifecycle Marketing Manager

Full Time 

New York, NY 

ABOUT BARK

BARK is the world’s most dog-centric company, dedicated to making dogs and their humans happy. Since 2011, we’ve been on a mission to create the best products, services, and content for dogs everywhere. From BarkBox and Super Chewer subscriptions to BARK Food and Bright dental solutions, we design toys, treats, and wellness products tailored to every pup’s unique needs. Partnering with retailers like Target, Amazon, and Chewy, we bring joy to millions of dogs through innovative, high-quality offerings.

At BARK, we’re always sniffing out ways to improve life for dogs and their humans. By leveraging data and cutting-edge technology, we deepen our understanding of what makes every dog special, crafting experiences that inspire tail wags. Life is better with dogs, and we’re looking for passionate, creative individuals to help us build a future where every dog can lead a healthy, happy life. Join us in putting dogs first—just as they deserve. Learn more at BARK.co.

WHO WE ARE: 

The Lifecycle Marketing team at BARK is revolutionizing how we engage with millions of customers across DTC, retail, and eCommerce fronts. By harnessing big data, leveraging AI tools, innovative creative strategies, and a multi-channel approach, we're crafting a personalized 1:1 communications experience that anticipates and addresses each customer's evolving needs. From nurturing prospects and driving conversions to engaging subscribers, upselling, and fostering long-term retention and loyalty, our programs are tailored to serve every stage of the customer journey.

WHO WE’RE SNIFFIN’ FOR:

As a Lifecycle Marketing Manager focused on introduction, cultivation, and conversion of prospects, you will play a pivotal role in this transformation. You should have a passion for direct response and lifecycle marketing, backed by a proven track record of developing high-impact, scalable growth campaigns across email and SMS. You leverage analytics and customer insights to design, execute, and optimize lifecycle marketing strategies, using data to inform every stage of the customer journey and drive measurable growth. Your love for segmentation and personalization, combined with a genuine affection for dogs, will empower you to craft strategies that delight both our customers and their furry friends. 

KEY DUTIES:

• Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, SMS, and Push) to drive new subscribers. 
• Primary focus will be within our Play business, BarkBox and SuperChewer, however this role will influence our overall approach to CRM efforts which service all lines of business (BarkBox, SuperChewer, Bright, Air, Eats) and their respective customer journeys
• Continuously conduct A/B, and multivariate tests and analyze results to develop insights that improve acquisition and win-back conversion rate. 
• Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.
• Create prospect nurture programs to ensure long-term engagement for our growing customer base
• Maintain a high bar for marketing creative and copy across lifecycle campaigns; partnering with internal teams and acting as an extension to our in-house creative team to reach key business results
• An ability to articulate and share-out what’s resonating with customers.  Owning KPI reporting, including weekly and monthly updates - with an opportunity to share out results to c-level on a regular basis.
• Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts

EXPERIENCE:

• 5+ years of experience in email/SMS marketing for DTC businesses with a focus on converting prospects and churned customers.
• Experience building communications programs through CRM and/or marketing automation systems (Klaviyo, Attentive, Shopify, Monday, Simon Data, Braze, Iterable, HubSpot or similar platform).
• Experience working with Looker, or Tableau is a plus
• Familiarity with Figma, Illustrator, or another design tool is a plus!

SKILLS & QUALIFICATIONS:

• Strong skills in analyzing product metrics and extracting actionable insights
• The ideal candidate thrives in a fast-paced environment, is scrappy and resourceful, and has strong creative sensibilities
• You will be expected to roll up your sleeves and get hands-on in executing while also assuring your strategy aligns with the business line as well as overall business goals
• Experience leading cross fun