Digital Content Strategist, Office of the Vice President for Research, Scholarship and Creative Endeavors

Job Posting Title:

Digital Content Strategist, Office of the Vice President for Research, Scholarship and Creative Endeavors

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Hiring Department:

Office of the Vice President for Research, Scholarship and Creative Endeavors

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

AUSTIN, TX

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Job Details:

General Notes

Do you have a passion for digital storytelling? Are you inspired by the opportunity to showcase groundbreaking research? Ready to lead the charge in shaping digital campaigns that make an impact? 

Become our digital content strategist and be the driving force of our digital communication efforts! In this dynamic role, you'll craft and execute content and engagement strategies across our social media channels. Your goal: develop digital campaigns that elevate awareness, boost engagement and champion TEXAS Research as UT continues its trajectory to become the world’s top public research institution. As a key player on our team, you'll be at the heart of our mission to showcase the groundbreaking work of our research community, collaborating with talented content creators from colleges, schools and units across campus. 

This role reports directly to the director of research communications.
 

The mission of the Office of the Vice President for Research, Scholarship and Creative Endeavors (OVPR) is to foster the expansion of the scale, quality, and impact of scholarly endeavors at UT Austin. We are committed to building capacity, promoting interdisciplinary collaboration, and lowering the barriers and burden involved in scientific and creative inquiry through the development of an investigator-focused infrastructure that supports the needs of UT Austin's research enterprise.

UT Austin offers a competitive benefits package that includes:  

• 100% employer-paid basic medical coverage  

• Retirement contributions

• Paid vacation and sick time

• Paid holidays

• Eligible for hybrid telework

Please visit our Human Resources (HR) website to learn more about the total benefits offered.

Purpose

This position will support the Office of the Vice President for Research, Scholarship and Creative Endeavors (OVPR) portfolio with communications on digital and social platforms.

Responsibilities

• Create and Innovate: Develop and design captivating social media campaigns that highlight the incredible achievements of UT researchers and faculty. Use your skills in photography, video and digital storytelling to create content that stands out.

• Analyze and Optimize: Monitor social media performance and provide actionable insights for continuous improvement. Stay ahead of the curve with the latest technologies, tactics, and platforms to maximize our digital impact.

• Strategic Planning: Oversee the social media content calendar, ensuring it aligns with our organizational priorities and campaigns.

• Collaborate and Support: Partner with internal teams and stakeholders to ensure cohesive and effective digital campaigns across all platforms.

• Content Development & Management: Assist with website content management and help create and distribute engaging content for newsletters and email communications.

• Mentor and Lead: Guide and inspire our student-worker content creators, helping them produce high-quality digital materials.

Required Qualifications

• Educational Background: Bachelor’s degree in marketing, English, communications, journalism or a related field

• Experience: Minimum of two years in digital strategy and content development

• Social Media Expertise: Proven track record in developing and executing successful social media strategies and campaigns

• Platform Proficiency: Strong understanding of social media platforms, algorithms and analytics tools

• Communication Skills: Excellent writing and storytelling abilities

• Brand Management: Experience in maintaining brand and style standards and guidelines

• Multimedia Skills: Proficiency in using multimedia software such as Canva or Adobe Creative Suite to create social media assets

• Attention to Detail: Superior proofreading skills

Relevant education and experience may be substitu