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CX Strategy Consultant

dentsu international
The Netherlandsfull_timeVerifiedPosted 7 May 2024

About the role

<h3>Company Description</h3><p><strong>About Merkle</strong></p><p>Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put <em>people</em> at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.</p><p>In the Netherlands, we work together with renowned brands such as Odido, SkyShowtime, Dutch Railways (NS), Albert Heijn and VodafoneZiggo. Moreover, we have strategic partnerships with Salesforce, Google, Adobe, Marigold and more. For more information, please visit <a href="http://www.merkle.nl">www.merkle.nl</a>.  </p><h3>Job Description</h3><ul><li><p>A job where you get to shape the future of customer experience for some of the largest businesses in Europe on a strategic level  </p></li><li><p>The opportunity to take on a leading role in projects and develop your own client relationships  </p></li><li><p>An international environment, well-known and leading clients, and a real focus on your personal development. </p></li><li><p>Flexible working conditions where you decide what best fits your needs   </p></li><li><p>A workplace and team in which you will be accepted and respected just the way you are  </p></li><li><p>Many opportunities for other fun things to do besides work, such as volunteering together, Friday afternoon drinks, boot camps, theme parties, office Olympics and well-being days  </p></li></ul><p>  </p><p>This is what you will do   </p><p>You will join an ambitious CXM strategy team that believes in working together to reach our goals. You will set the course for our most ambitious (international) customers in the area of customer experience, loyalty and transformation. You will innovate with our specialists to meet our clients’ needs and anticipate market changes. It is therefore important that you show ownership, are self-reliant and that you are a true collaborator. You continuously strive for client satisfaction as you effortlessly translate insights into actions and results for our clients.    </p><p>  </p><p>At Merkle, we help our clients transform and manage their entire customer experience. CX Strategy is all about re-thinking our clients’ business to become more customer-centric and optimize experiences across the entire customer journey. The CXM strategy team works with our clients to determine a future-state vision on what kind of experience we want to deliver to consumers (B2C) or customers (B2B) utilizing all touchpoints within Merkle’s portfolio – ranging from digital media and commerce to CRM and loyalty. This does not only include marketing. At Merkle we live and breathe the entire spectrum of customer experience, from marketing to customer service and sales.   </p><p>  </p><p>You will be working in a team of strategists with diverse backgrounds, from digital marketing, media, commerce, CRM to loyalty which is a unique opportunity to widen your horizon beyond CXM. We are an international team and there are many opportunities to work (remotely) with international clients and colleagues within the Northern Europe cluster (the Netherlands, Denmark, Norway, Sweden). </p><h3>Qualifications</h3><ul><li><p>Preferably You must have at least an HBO/Higher Vocational Education degree + a minimum of 5 years of work experience in a similar position  </p></li><li><p>Must be fluent in English. Dutch is required. </p></li><li><p>Strategic thinking: you must be able to think strategically and develop innovative solutions to complex problems. This requires a deep understanding of industry trends, consumer behavior, and the ability to see the big picture. This includes a good understanding of the wider CX landscape, digital channels and the ability to drive strategies that drive business results.  </p></li><li><p>Strong analytical skills: you will be responsible for analyzing issues, work with data analysts, do desk research and make informed recommendations to clients. Therefore, it's essential to have strong analytical skills and be able to draw insights from data.  </p></li><li><p>Excellent communication skills: you will be working closely with clients and internal teams to develop and execute strategies. Therefore, excellent communication skills are a must to ensure that everyone is on the same page and working towards the same goals.  </p></li><li><p>If you speak Dutch – that is awesome, if not; you will have the opportunity to learn with our in-cla

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