Sr. Digital Marketing Manager

Who We Are:

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

What We Do:

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)

About the Role:

Develop and implement best-in-class integrated experiences for key brand audiences which will increase marketing effectiveness and advance our digital marketing roadmap.

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Your Contributions (include, but are not limited to):

Your Contributions (include, but are not limited to):

• Champion brand strategy across all touchpoints, ensuring continuity & cohesion of messaging, visual identity, and narrative so that brand objectives are consistently translated and reinforced across all channels

• Lead day-to-day brand website management and content execution, collaborating with Omnichannel Marketing to implement approved personalization and search optimization initiatives

• Work with Omnichannel capabilities to advance audience intelligence and segmentation strategies within Salesforce Data Cloud and Marketing Cloud and develop business processes

• Partner with Omnichannel Marketing to support platform integration and advancement of the omnichannel roadmap across audience, consent, and content management systems

• Support unbranded and brand-level search optimization efforts across web and digital channels, in alignment with organizational SEO standards and omnichannel strategy

• Partner with omnichannel strategists and brand teams to contribute to the strategic development and execution of audience, content and media initiatives

• Assess brand channel performance and collaborate with Omnichannel Marketing and analytics partners to identify optimization opportunities

• Execute brand campaigns across web, search, SMS, paid, and social channels in alignment with established omnichannel standards, identifying opportunities to improve campaign performance and customer experience

• Manage agency and vendor support through strong project management, cross-functional collaboration and strong communication skills

• Evaluate and manage vendor relationships, ensure SLAs are met and operational excellence is maintained while handling escalated issues, budget, and contract management for vendor services