Associate Director, Marketing Analytics

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

This role will be based at our corporate office in RTP, NC offering a flexible hybrid work schedule.

 

The Head of Marketing Analytics will play a crucial role in transforming data into actionable insights to drive business success. This role requires a strategic thinker with expertise in data analytics, advanced modeling, and business intelligence. The ideal candidate will lead high-performing teams, collaborate cross-functionally, and leverage analytics to shape decision-making across the organization

 

• Provide insights on customer segmentation, lifetime value, and behavior to inform marketing strategies.
• Identify trends and opportunities in data to inform strategic decision-making for growth and retention.
• Define and execute the analytics roadmap, aligning it with overall marketing and business goals.
• Develop predictive models to forecast customer behavior, campaign outcomes, and market trends.
• Leverage AI and machine learning techniques to uncover deeper insights and enhance predictive accuracy.
• Use analytics to recommend optimal budget allocations across channels and campaigns for maximum impact.
• Use advanced analytics to identify opportunities for increasing donor retention and optimizing plasma collection strategies across centers.
• Develop donor-centric analytics frameworks to track and improve donor satisfaction, engagement, and retention.
• Conduct scenario analyses to evaluate the potential outcomes of various marketing strategies and recommend the best course of action.
• Analyze competitor performance and market positioning to identify areas for differentiation and strategic advantage.
• Work closely with marketing teams to design data-driven campaigns that enhance donor outreach and engagement.
• Drive cultural change by promoting the adoption of analytics as a core function across all levels of the organization.
• Create tailored reports and presentations for different levels of stakeholders, translating complex data into clear and actionable insights.
• Build and maintain dashboards and reporting tools to provide real-time insights into key performance metrics.
• Ensure analytics processes adhere to data privacy laws and industry regulations, fostering trust among donors and stakeholders.

 

Knowledge, Skills & Abilities

Analytical Skills: Advanced data management, execution, and conclusion of analysis.

Strategic Vision: Ability to align analytics initiatives with the organization’s long-term goals and donor-centric strategies.

Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.

Storytelling: Translates complex analytics findings into compelling narratives for stakeholders.

Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.

Influence and Negotiation: Uses persuasion skills to influence others’ decisions with confidence and firmness.

Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.

Teamwor