AVP, Direct Marketing

Job Description:

Role Summary/Purpose: 

The AVP, Direct Marketing is responsible for ensuring flawless, on time delivery of Synchrony Direct Marketing team channel campaigns including email, direct mail, mobile and file only campaigns, and is an expert in agile project management and deployment platform capabilities. Candidates will manage campaign setup and template approval, list selection and segmentation, and deployment of email, direct mail, mobile and file only marketing campaigns. This role influences and supports channel execution process standards (e.g., timelines, template design, data collection and refinement) across Synchrony Marketing Agile processes. 

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: 

• Liaise with clients and peers within Growth to deliver complex channel requests & problem-solving (e.g., new clients, new offers / products, escalated requests related to timeline or complexity). 

• Drive the re-imagination of channel execution, transforming to become more flexible, agile, and deliver expedited cross-channel campaign solutions for all portfolios. 

• Scum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, ensures completion of all work. 

• Act as subject matter expert for advanced channel skillsets (e.g., data, execution processes, platforms, suppliers/agencies). 

• Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy). 

• Collaborate with client marketers on optimal design, creative, and segmentation to drive channel touchpoints, assisting clients with agency creative process and legal approval. 

• Work within designated digital platforms to build and launch email and mobile marketing campaigns. 

• Work within direct mail process and with direct mail vendors to bid print job and execute campaigns 

• Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests. 

• Act as mentor/coach for new hires, and/or those laboring in role. 

• Pursue Agile Certifications, including Scrum Master. 

• Audits high complexity and/or flagged campaigns, including approving campaign requirements. 

• Shares campaign performance metrics back to client teams and account manager for continuous campaign improvement. 

• Investigate, develop and champion pilot strategies for next generation channel optimization. 

• Ensure all campaigns meet required campaign documentation requirements. 

• Drive advancement and adoption of responsive design for digital (smart phone, tablet) optimization. 

• Ensure adherence to purchase order and invoice management procedures. 

• Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention. 

• Perform other duties and/or special projects as assigned. 

Qualifications/Requirements: 

• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 8 years of Marketing or Digital experience. 

• 4+ years of work experience with one or a combination of the following: email marketing, direct mail marketing, mobile marketing